<h1><a href="http://hop.clickbank.net/?davzo/paulsiegel">Helpfulness Marketing, A Novel Ebook</a></h1> <h1><a href="http://hop.clickbank.net/?davzo/paulsiegel">Helpfulness Marketing, a book stressing Learning Fountains and Community Building.</a></h1> <h1><a href="http://hop.clickbank.net/?davzo/paulsiegel">Helpfulness Marketing, Web promotion strategies, community building</a></h1> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">* * H</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">M</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">Copyright 2001 by Paul "the soaring" Siegel</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel"></a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">HELPFULNESS MARKETING: A NOVEL CONCEPT</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">- enticing- seducing- tempting- provoking- deceiving</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">charm</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">3 PRINCIPLES</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">Learning</a></h2> <h2><a href="http://hop.clickbank.net/?davzo/paulsiegel">Charm</a></h2> <p><b>Helpfulness Marketing, A Novel Ebook * * H E L P F U L N E S S M A R K E T I N G * * Refreshments | Newsletter | Fountain | Marketing| Ebooks | Research | About me | Site Map Purchase Ebook Everyone is Talking About: Helpfulness Marketing: How to Charm Web Visitors to Buy and Buyers to Help you Sell! Copyright 2001 by Paul "the soaring" Siegel HELPFULNESS MARKETING: A NOVEL CONCEPT Instead of - enticing- seducing- tempting- provoking- deceiving visitors, charm them with Helpfulness 3 PRINCIPLES Learning Charm your visitors by helping them learn They will be eager to buy from you Cooperation Charm site owners - even competitors - through cooperationThey will send visitors to your site Community Charm your clients by building a communityThey will help you market your wares and services 7 STRATEGIES Networking to learn how to cooperate and with whom Visioning to paint a vision and to define goals Creatng Learning Fountain to design a website that influences visitors by helping them learn Linking to build a linked network that brings traffic to your site Community Building to encourage learning among clients that will develop trust and loyalty Integrating to relate all aspects of your business and build a learning organization Evaluating to assess effectiveness and to modify strategies accordingly WHAT OTHERS SAY "....an easy-to-understand, well layed-out, and nearly exhaustive exposition on the state of Internet Marketing today. ....For someone who wants the best "all in one place" in an easily digestible format, this it it. Good work." -- Nancy Preiss, Campaigns That Work! "Congratulations on your book, this is with no doubt what every marketer needs before designing his first page. I believe that your book will be the rock upon which all long-term successful businesses will be built on while we see all the others getting washed away due to their self-centrism." -- Jean Bim, Proven Tactics "A refreshing change from the super-hyped advice seen in so many Internet marketing books, Helpfulness Marketing is a comprehensive guide written from the perspective of someone who has worked in the computer field since the 1950's. Paul Siegel has the life experience and maturity to know what really works to sustain a business and succeed on the Internet. This book will introduce you to almost every aspect of developing a successful Internet presence. "This is one of the few Internet marketing books I've read that places the focus on the customer and not just on sales. Many online business owners have adopted the basics of brick and mortar marketing techniques which, while sound, don't address the way people want to do business online. Siegel bases his strategy on three principles of good Internet business practice: "Attracting clients. Building Traffic. Inviting Loyalty. "At the core of each strategy are the qualities of generosity and caring on the part of the business owner. "To attract clients: offer them something of value, help them learn something new, share your knowledge freely. "To build traffic: enter into strategic business alliances and by using cooperation, enhance opportunities throughout the group. "Invite loyalty: Provide support for your visitors and clients through community building. Give them a reason to come back, again and again, by making yourself available to answer questions and interacting with them in a meaningful way. "The PDF format provides access (if connected to the Internet) by clickable links to websites that demonstrate the concepts discussed in each chapter so readers can study and adapt them to suit their own business model. "Siegel sees the Internet as a 'learning network' and not so much an 'information highway.' When you travel on the highway, you may miss something as you zoom past. The 'learning network' is someplace where you want to stop and stay awhile. Siegel doesn't see the Internet as a network of machines, he reminds us that there is a person behind each computer and this ebook will show you how to develop an Internet business that will help you connect with the person behind the computer. "Helpfulness Marketing sets a new standard for Internet business owners. Siegel's experience in the computer industry blends well with his knowledge of people and the Internet to make this one of the most valuable ebooks on marketing online out there today. An excellent reference manual for anyone who wants to develop a thriving Internet business." -- Reviewed by Judy Justice, at Creative Pursuits for the Midwest Book Review. "I really like the way you provide links to sites that illustrate your concepts." -- Nancy Preiss, Campaigns That Work! "The book is essentially a handbook for successful online business...success being defined as developing a brand and a stable position in the business world rather than a succession of 'flash-in-the-pan' products or services..... I wish I could get every one of my Forward to Online Success Partners to use it for a handbook." -- Diana Ward, Forward Productions "I thought the book was fascinating, and want to recommend it to others when my new support website for the New Age community is launched." -- Clare Walker "Paul Siegel's big idea is that the Internet is not simply the newest playground for direct mail marketers or a replacement for your library's research room. Rather the 'net - by which he means the World Wide Web - is a dynamic, evolutionary, living organism. And if you want to reach the people who are cells of this organism, you can do so by serving them, by being helpful. -- Paul Lemberg, at www.lemberg.com. "I wish I had a book like this when I was first starting out, because it has everything you need to know from building your website to making sales all in one place. It is definitely an exceptional resource for any new Internet entrepreneur or for anyone still operating in the old dog eat dog marketing concept. Cynthia Perkins, at http://www.holistichelp.net, from review for eBook Reviews Weekly. "I absolutely agree with your concept that you should develop trust with your customers before they feel comfortable buying anything you're trying to sell them." -- Sandra Hishinuma "I like your various example links. I circled many of them throughout the book so that I could go back to follow-up and learn more." -- John Rydell "This is the "teacher" that I have been looking for. I highly recommend Helpfulness Marketing. You'll be educated and inspired. Please feel free to contact me if you need more information." -- Luke McMahon "I must say the overall concept is absolutely right on, in my humble opinion. full marks." -- Len McGrane ORDER HELPFULNESS MARKETING NOW Reduced to only $9.95! To read the first chapter - The Internet is Alive! - FREE- Click Here To view the Table of Contents, Click Here To learn more about the author, Paul "the soaring" Siegel, Click Here To download a FREE copy of Adobe Acrobat Reader, which is needed to read this 135-page pdf-formatted ebook, Click Here To order Helpfulness Marketing with your charge card, for only $9.95, using the secure payment system of Clickbank, CLICK HERE Helpfulness Marketing is also available from CHALLENGER BOOKS * * H E L P F U L N E S S M A R K E T I N G * * Refreshments | Newsletter | Fountain | Marketing| Ebooks | Research | About me | Site Map Copyright 2003 Paul Siegel. Your email address will not be used or sold for unwanted solicitations.</b></p>