Boost Business with Your Own E-zine Main Frequently Asked Questions Affiliates Earn 45% Contact Us Order Now! "Make a Name for Yourself Online, Have Fun, and Double Your Business This Year..." by Publishing Your Own Wildly Successful E-zine! Stop spinning your wheels and invest a few hours a month in an online marketing tool that really WORKS. Alexandria K. Brown Questions? Chat with me now! (If I'm offline, click to leave a message.) One of the best and most proven ways to attract new business is to gain status as an expert or resource in your field. And one of the easiest, most effective ways to do this is to publish an e-mail newsletter or "e-zine." I'm Alexandria K. Brown, "The E-zine Queen." My new award-winning manual "Boost Business With Your Own E-zine" will show you, step by step, how to plan, write, publish, and promote an e-zine thats guaranteed to help you gain business. (Yes, I just said "guaranteed." More on that later!) I am going to show you the benefits you can enjoy by simply sending out one e-mail as little as once a month! But what you put in that e-mail and how you send it out will make the difference between your success and failure. First off, let's quickly review what publishing an e-zine can do for your business.... "Offering a free e-zine is the most effective way to build a list of prospects with their Internet addresses. From now on, anyone who asks me, 'How do I use an e-zine in my marketing?' will be advised to buy and read 'Boost Business With Your Own E-zine.' Quite simply, it's the best source of guidance I have ever seen on this important topic." Bob Bly, Direct Response Expert, Author of The Complete Idiot's Guide to Direct Marketing and more than 50 other marketing books, www.bly.com An Easy, Effective, and Inexpensive Business-Promotion Tool No matter what services or products you sell, an e-zine will help you boost sales. Publishing an e-zine lets you: gain instant credibility and trust as an expert, attracting more and better-qualified customers. capture your Web site visitors, gaining permission to market to them over and over again. keep in touch with all of your customers, prospects, and associates on a regular basis. (And best of all, they'll love hearing from you, because you're sharing valuable information.) show your current customers everything you can really do for them. spread the word about your business if you write a decent e-zine, your readers WILL pass it on to others. save thousands of dollars in design, printing, and postage by producing your newsletter online instead of printing it. So let's get you started the right way today.... REVEALED: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-zine That Gets RESULTS I've downloaded a menagerie of e-books on this topic and have been consistently disappointed. Why? Most are full of Internet-marketing hype with a "Sell! Sell! Sell!" mentality. Others offer only a portion of what you need to know to truly gain business by publishing an e-zine. Some books are even fronts, posing as helpful manuals but are truly only pitching advertising and promotional products. So out of my frustration, I decided to write this manual for people like you. You don't need hype. You don't need someone else's products. What you do need is a clear and exact roadmap to success that details everything you need to know about publishing an effective e-zine. And that's what I'm offering guaranteed with "Boost Business With Your Own E-zine." It's such a good manual in fact, that it won an international APEX 2002 Award this year for how-to writing. But there's a lot more to it. Here's what you get.... "Wow! 'Boost Business…' is easy to read, easy to implement, full of great promotional ideas! This manual shows you exactly, step-by-step, how to promote your business through publishing an e-zine. It's user friendly, fun to read, and the tips work. I got dozens of new ideas that I could immediately put to use. My e-mail newsletter is now better because of it. If you are already publishing an e-zine or are even just thinking about publishing one buy this book immediately!" Wendy Weiss, "The Queen of Cold Calling," Author of Cold Calling for Women: Opening Doors and Closing Sales, www.wendyweiss.com I'll Guide You Through the Entire Process ... From Start to Finish Many entrepreneurs are interested in sharing their valuable knowledge by publishing an e-zine, but they’re overwhelmed with all the components involved. Or perhaps you’re not even sure where to start! Well, I’m going to show you exactly how to publish and profit from an e-zine, step by step. Thanks to the efforts I've put into my own e-zine, I gain tens of thousands of dollars in new business each year. But you will benefit instantly by harnessing the knowledge it took me over three years to acquire. And as you'll see in a minute, I not only guarantee you'll love this manual, but I guarantee my tips will work for you! "Boost Business With Your Own E-zine" is a comprehensive package that covers e-zine publishing from A to Z, including: How to provide your readers with practical content, issue after issue, even if you can’t write your way out of a paper bag. How to choose a list service or software that’s perfect for your needs and won’t break your bank. 12 simple ways to use your e-zine to tastefully encourage your readers to hire you or buy from you. The perfect ratio you should use of useful content versus self promotion. Step-by-step instructions on how to format your e-zine so that everyone can read it — whether you publish in text or HTML. How to grow your list quickly from 0 names to thousands — legitimately and without spam tactics. NEW VERSION 2.1 NOW AVAILABLE: Just released, this bigger and better manual includes new chapters on self promotion, avoiding spam filters, HTML publishing, and FREE text templates you can use for your e-zine creation and promotions. The 149-page manual comes in a downloadable PDF file that you can read on (or print out from) any computer. (Printed copies are also available for an extra fee.) Now, let's look at the book's Table of Contents, so you'll understand exactly how much information you can gain from "Boost Business With Your Own E-zine"…. (Ready to order now? Click here.) "I've never seen anything like it. This manual has everything you need to know about creating, promoting, and administering an e-zine to help you spread the word about your business fast. It's written in a snappy tone and a format that skips right along and makes it fun to read. You're sure to be both informed and motivated when you read it." Ilise Benun, Self-Promotion Expert, Author of Self Promotion Online www.selfpromotiononline.com "Boost Business with Your Own E-zine" Table of Contents Chapter 1: Introduction What’s the difference between an e-mail newsletter and an e-zine? 6 reasons why you should start publishing an e-zine as soon as possible. How to approach this manual to get the most out of it. Chapter 2: Planning a Successful E-zine Why YOU are qualified to write and publish your own e-zine. What the main objective of your e-zine should be. How to determine your target readership. How to choose a name that works for your e-zine. Why you should publish now, even if your Web site isn’t ready yet. Where you should first register your e-zine to gain it instant respect (and this service is free). 2 ways to set up your e-zine archives in advance. Chapter 3: How Often to Publish? What publishing schedule is best to start with. The one schedule you shouldn't publish by! Which days of the week experts say are best to reach your readers. Chapter 4: Should You Charge for Your E-zine? Can you get away with charging for your e-zine? What types of content you must offer your readers if you choose to charge for it. How to accept credit cards online for your subscriptions without having to get a real merchant account. The #1 online resource for turning your e-zine into a direct profit center. Chapter 5: The Keys to Irresistible Content How to provide your readers with practical content, issue after issue, even if you can’t write your way out of a paper bag. What types of content make subscribers jump to read each new issue! The undisputed, most important factor in creating content that gets READ. 11 quick content ideas guaranteed to get your wheels turning. Formulas for generating dozens of article ideas in just one sitting. Where to find hundreds of articles that you can use for FREE in your own e-zine. How to use reader questions and comments to create fresh content. Easy ways to build interactivity with your readers. Which two types of content can actually drive readers away. How to conduct e-mail interviews with other experts. A FREE letter template you can use to contact prospective interviewees. (Just fill in the blanks.) 15 FREE articles personally authored by me that you’re welcome to use in your own e-zine. Chapter 6: How to Sell Yourself ... With Style 12 simple ways to tastefully encourage your readers to hire you or buy from you. Useful content versus self promotion — what ratio works best. What to add to the beginning of your e-zine to make it a more personal and fun communication from you to your readers. Soft-sell ways to showcase your expertise and skills within your content. How adding links to other sites within your content can raise your credibility. Why you shouldn't just say what you business does in your promotional copy. How to get readers to visit your Web site again and again. The one trick to gaining even more credibility with your readers. The 5 simple sections you should add to your e-zine that are guaranteed to attract more inquiries and sales from your readers. What contact info is optional to list, and what is a MUST! Chapter 7 : Writing Techniques the Pros Use The 2 different ways to approach writing based on your personal style. The maximum number of points you should make in any article. The secret technique that makes writing a long article virtually painless. "My Internet marketing firm thought we were ready to publish our first e-zine. I felt confident we were on the right track since we had done our research and consulted several respected resources. We were wrong. Fortunately, we discovered The E-zine Queen's "Boost Business..." manual BEFORE before we launched. It gave so many great tips, so many useful and easy-to-apply ideas, that provided exactly what we were missing: a system and proven formula for e-zine publishing success. Bottom line: The "Boost Business..." package is well worth five times its current selling price! It's an absolute must for anyone who wants to create, launch, and grow their own e-zine." Mark Harty, CEO, Search Engine Patrol, www.searchenginepatrol.com (Ready to order now? Click here.) Chapter 8 : How to Write to Get Read 15 simple tricks to keep your readers interested in what you have to say. The one word you should use as often as possible in your e-zine. Which words you should limit your use of in your e-zine. 5 easy techniques to make your writing stronger and evoke action. The types of writing that fly and don't fly on the Web. When you should and shouldn't use buzzwords and catch phrases. How to make your readers feel like they know you, by injecting your writing with personality. How to deliver a sense of humor in your e-zine without risking offending anyone. 2 little-known proofreading tricks that can help you catch up to 20% more errors in your copy. Chapter 9: Reel in Your Readers with Great Headlines Why headlines are especially important in an e-zine. How much time you should spend on your headlines. How to write headlines that get (and hold) your readers' attention. The 13 power words that instantly get attention. What types of headlines can turn off readers. 7 headline formulas you can use in your next issue. Chapter 10 : How to Format Your Text E-zine Step-by-step instructions on how to format your text e-zine so that everyone can read it. The magic number for line length. (Hint: it's all about character spaces.) How to emphasize words and phrases so all your readers will get the message. Why your tab key is evil Which prefixes you must include with all your Web and e-mail links. 3 different examples of effective text e-zine formats. A FREE pre-formatted text template you can use for your own e-zine. (Just fill in the blanks.) A bonus pre-flight checklist for your text e-zine. Chapter 11 : How to Format Your HTML E-zine How HTML e-mail is different than rich text e-mail, and why you need to know the difference. Your 3 basic options for creating an HTML e-zine. What software programs work best for doing it yourself. How to make your design reflect your brand … and you. The maximum pixel width your HTML e-zine should be. Why flush-left and flush-top designs fall flat in HTML e-zines. The maximum file size any HTML e-zine should be. How to ensure all the links in your e-zine will work for your readers. The smallest font size your text should ever be. Where to find well-designed HTML e-zine templates. How to choose an experienced HTML e-zine designer and how to prepare for your first meeting. What to pay for professional HTML e-zine design. Color examples of well-designed and poorly designed HTML e-zines. The one technology your list service needs in order to make sure that EVERYONE will be able to read your HTML e-zine A bonus pre-flight checklist for your HTML e-zine. Chapter 12 : Putting All the Pieces Together Step-by-step instructions for “assembling” your e-zine components. What to put at the top of your message to avoid your e-zine being mistaken for spam. 2 sample formatting ideas for your masthead. When you should use a table of contents (TOC). The 3 things you should always include at the end of your e-zine. How to encourage readers to share your e-zine with others. What to put in your e-zine’s subject line so every issue gets opened and read. Chapter 13 : How to Start and Manage Your List Learn the simple keys to "painless," automated list management. Your 3 basic options for managing your list and sending out your e-zine. Why you should not manage your list yourself, but, if you insist, how not to embarrass yourself. The difference between a list service and list software, and how to decide which one is best for you. What type of list services you should steer clear of. Which 2 FREE list services are the most reputable. How much you should budget for monthly, professional list management. 22 questions you should get the answers to before you sign on with any list service. Chapter 14: Avoiding the Spam Trap 3 simple tips to avoid your e-zine being caught in spam filters, plus extra resources for learning more about this hot topic. 12 ways to avoid any confused readers mistaking your efforts for spam. The one tactic you should NEVER use to gain subscribers for your e-zine. The safest, most ethical process for signing up subscribers. 5 methods to tactfully handle troublesome subscribers, letting you come out the winner. "Once I started reading 'Boost Business…' I couldn't stop! As publisher of a successful two-year-old online newsletter with thousands of subscribers, I can honestly say this manual is perfect! Alexandria has taken the pulse of what works and put it into simple, easy-to-understand language. She's broken down the entire process of planning, writing, publishing, and promoting your e-zine into small, easily absorbed bits. And she offers plenty of innovative ideas I hadn't considered before. The E-Zine Queen has put together everything you need to know about establishing your e-mail newsletter right at your fingertips, for the first time ever. I'm ordering an extra copy for my newsletter content coordinator right now." Wayne Messick, Publisher, Family Business Strategies, www.fbnews.net Chapter 15 : Free and Low Cost Ways to Promote Your E-zine How to grow your list quickly from 0 names to thousands — legitimately and without spam tactics. How to write a description that attracts subscribers like a magnet. The exact length your description needs to be to fit in 90% of all e-zine promotion directories. The six elements you should put on your Web site to attract subscribers. The best places within your site to encourage subscribers to join. The one feature you should install that can double subscription rates from your site. Easy ideas for giveaways to entice new subscribers. The first thing you should do to announce your e-zine. Where to find registry sites and lists where you can promote your e-zine for FREE. Little-known methods to advertising your e-zine for FREE. Spam-free ways to grow your subscriber list. What a “cover graphic” is and where to get one designed for your e-zine promotions. The scoop on pay-per-click search engines and how to use them to attract subscribers. Chapter 16: The Single Best Way to Skyrocket Your List The one simple method that helped me TRIPLE my subscriber list after using it for only six weeks. (And it will work for you too.) Step-by-step instructions on how to make it work for you. How this method will help you gain expert status online. A FREE template of the exact letter I use for this promotional method. (Just fill in the blanks.) Chapter 17 : How to Buy Subscribers Where to find services that will recruit subscribers for you. How much you can expect to pay per new subscriber. Why you should elect to have new subscribers sent to you daily instead of monthly or weekly. 3 reputable firms from which you can rent e-mail lists. Chapter 18 : The Ins and Outs of Advertising How to make quick cash by selling ad space in your e-zine. Where to find advertisers and accept ads and payments. How to set up an advertising schedule for your e-zine. The best places to insert ads in your e-zine. The one place you should NEVER put an ad in your e-zine. How not to annoy your readers with your ads. How to judge what prices to charge for your ad space. How to accept credit card payments for ads without having to get a real merchant account. How to rewrite your e-zine description to attract advertisers in particular. Why you should also use your ad space to promote your own products and services. Where you should advertise your e-zine. How much you should budget to advertise in other e-zines. The best spot to have your ad appear in another e-zine. Little known methods to advertise for FREE in other e-zines. What ad swaps are, and where to find other publishers who want to swap ads. A FREE text template of the exact letter I use for ad swaps. Chapter 19: Taking It to the Next Level The easy trick that will increase your e-mail response rates by 50%. How to use e-mail autoresponders to streamline your e-zine promotions and automatically follow-up with prospects to increase sales. How to track your ads and promotions to make sure your dollars are well-spent. Where you can get a package deal on e-mail autoresponders, a list service, an ad tracking system, and a shopping cart/order processing system, all for less than $30/month. How to repackage your e-zine articles and sell them as an e-book at a handsome profit. Further ways to enhance your “expert” status by sharing what you know. Chapter 20: Want More Help and Resources? A few last encouraging words of wisdom. How to get in touch with me personally, just in case you have any questions, are stuck, or need a point in the right direction. (Ready to order now? Click here.) Keep in mind all this info is just a teaser of what you'll get from the real thing — I can’t possibly list every bit of information here. You should also know that this entire manual is written in a fun, conversational manner that makes it easy to follow along with. It also features colorful graphics to make it a pleasure to read. Now, I'd be crazy to guarantee your success without giving you the resources you'll need to help you every step of the way. So to make sure you're really ready to blast off, I've painstakingly put together a special report that will help your subscriber numbers skyrocket. FREE BONUS No. 1: Everything You Need to Grow Your Subscriber List Quickly and Easily Once you've created an informative, compelling e-zine, you need to let the whole world know it's out there. But where do you start? With "The E-zine Queen Resource Report!" This special 34-page report (also in PDF format) gives you more than 219 e-zine resources that will help your subscriber list explode with growth, including: 79 legitimate directories and lists where you can announce and advertise your e-zine for FREE 7 services that will get you subscribers at reasonable rates 10 places to get FREE advertising in other e-zines 5 sites where you can sell ads in your e-zine where you can enter your e-zine for an awards competition 10 sites where you can place ads in other e-zines for free or low cost 34 places where you can get FREE content for your e-zine, and submit articles to promote your e-zine and enhance your "expert" status 5 places where you can sign up to receive targeted, daily news on your e-zine topic 11 places to list your e-zine for an ad swap and get FREE advertising 18 services (3 FREE) that can effortlessly manage your mailing list for you 5 services that let you accept credit cards online without having to apply for a merchant account (and 4 reputable merchant account providers) 7 e-mail autoresponder services (3 FREE) you can use to help with your e-zine promotions and following up with prospects 15 other e-zine resources from text editors to terminology lessons to more articles on e-zine publishing 7 programs that can track your ads and promotions for you, telling you which ones are working the best 5 tutorial programs that show you how to run an online business at a handsome profit NOTE: I've personally visited each and every resource that I've listed, so you get up-to-date information that won't waste your time. And the live links give you INSTANT access to all the sites and information you need just click and you're there! (No typing-in Web addresses by hand.) Here's where it gets even better.... "I am simply astounded by the amount of resources Alexandria has provided in "The E-zine Queen Resource Report." I had no idea there were this many places I could promote my e-zine, advertise, and recruit subscribers. And best of all, most of these services are absolutely free.This resource guide is a must have for any business owner who's serious about promoting his/her e-zine and gaining tons of subscribers. Grab your copy now, and get promoting!!" Craig Campana , "The G.U.T.S.Y. Marketer," www.gutsymarketing.com FREE BONUS No. 2: "Amazing E-zine Tactics" by Lee Benson This informative and exciting guide helped get me get started on the road to e-zine publishing three years ago. While you'll find it a bit more "excited" than my own manual, Lee's recommendations are solid. And it's a perfect complement to "Boost Business With Your Own E-zine." Lee is well known throughout the Web for making serious cash through his e-zine, and he shares his profit-producing secrets in this e-book. NOTE: This is NOT an e-book that you'll find anywhere else on the Web for free. In fact, it's selling for $47 at Lee's site right now. (See for yourself at www.ezinetactics.com.) I obtained the resell rights from Lee, but instead of selling "Ezine Tactics," I'm giving it to you FREE with your purchase. FREE BONUS No. 3: Learn How to Use E-Mail Autoresponders for Even Better Results One common mistake many small business owners make is not following up enough with prospects and customers. But that will change once you read Yanik Silver's best-selling e-book, "Autoresponder Magic." This Web marketing classic is my gift to you. Inside you'll find some of the most successful and persuasive autoresponder messages ever written by the top Internet pros. It will give you tons of ideas on how to use autoresponders to automate your e-zine operations, follow up with prospects and customers, and increase sales. Best of all, it gives hundreds of examples that you’re welcome to copy and customize for your own needs. Plus, you also get free resale and redistribution rights to this e-book. That means you can resell "Autoresponder Magic," bundle it with another offer, or give it away as a free bonus, as I have here. It's your choice. FREE BONUS No. 4: A Half-Hour Consultation with "The Queen" Yes, you read that right! If youve read my advice, followed it, and still have a question, Id love to help you one on one, over the phone. Please note that Im only offering this half-hour consultation "while supplies last" that is, while I have the time to give. So if you purchase this package today, you'll be one of the lucky ones who are guaranteed this opportunity, up to one year from your purchase date. And now I'm going to give you something even more valuable, a promise... My Personal Guarantee: The Best Guide to Publishing and Promoting an E-zine or Your Money Back! I'm 100% confident that my package will be the absolute best, most complete, and most useful manual and report about e-zine publishing you've ever seen. More than that, I'm confident that if you employ all the techniques and resources I share with you, you'll gain a noticeable amount of new business leads over the next year. So if the "Boost Business With Your Own E-zine" package isn't everything you were expecting, and all my tips and resources don't produce the results you were looking for, you're welcome to ask me for a prompt refund within one full year of your purchase. No reason needed. No questions asked. Got it? Good. Now, how much do you think "Boost Business With Your Own E-zine," "The E-zine Queen Resource Report," "Ezine Tactics," "Autoresponder Magic" AND a half-hour personal consultation are worth to you? Far more than they cost guaranteed. When I work with my clients, I do my best to "over deliver" that is, to give them much more than they expect. That leads to happy clients and repeat business. I want to do the same for you. So even though "Boost Business With Your Own E-zine" and "The E-zine Queen Resource Report" are each valued at more than $99 (that's $198 total), Im offering them combined for an introductory price of only $47 for a limited time! This means for less than half the price of one hour of my personal consulting time, you get all my 283 secrets that walk you completely, step by step, through planning, writing, publishing, and promoting an e-zine designed to boost your business. You also get 219 up-to-the-minute resources for promoting your creation, skyrocketing your subscriber list, and streamlining your online business. PLUS you get "Autoresponder Magic," "Ezine Tactics," AND a free half-hour phone consultation with yours truly, "The Queen." That's $359 worth of products and services for only $47. (Am I crazy? Maybe.) Undecided? Order Now … and Make Up Your Mind Anytime. Remember, I stand 100% behind the information I'm offering to you. If you ever decide you don't like my manual and report, just ask for your money back anytime this year. Once you place your order via our secure server, you'll be able to download your manual and report and begin enjoying them within minutes. You could even apply some of the great ideas to your e-zine today! And your name and e-mail will never be shared with, rented to, or sold to anyone else. I promise. So, are you ready? Your book and free bonuses are waiting! Order now below. Here's to Your Success, Alexandria K. Brown "The E-zine Queen" Questions? Chat with me now! (If I'm offline, click to leave a message.) Click here now to ORDER ONLINE via credit card or check Click here to MAIL us a check or money order Click here to order PRINTED COPIES P.S. This offer is only guaranteed for a limited time, so be sure to lock in your special price of only $47 now. P.P.S. Remember, you're making this purchase at absolutely no risk, so grab this price while you can! If my manual and report aren't everything you were expecting, simply e-mail or call me, and I'll initiate your refund by the next business day. P.P.P.S. Still have questions or doubts? E-mail me now or call me toll-free at 1-877-510-2215. I'd be happy to take a few minutes to address any concerns you have. Main | Frequently Asked Questions | Affiliates Earn 45% | Contact Us Order Now! | TopAKB Communications 520 Washington Blvd., Ste. 130 Marina del Rey, CA 90292 toll-free: 1-877-510-2215 e-mail: info@ezinequeen.com website by chelseaboy web services © 2001, 2002 Alexandria K. Brown