Email marketing with email newsletters - the Keeping the Key "how-to" report Buy the report Report overview Read an excerpt About the author TESTIMONIALS a leading authority on ezine development MarketingExperiments an expert on what makes newsletters effective Bryan Eisenberg, ClickZ an excellent guide Ezine-Tips Read some more... Partners / friendsAffiliate program For the media Contact The Keeping the Key Report "How to give your email newsletters impact and influence" By Mark Brownlow, Dec 2001, 128p, US$59.95, immediate download Table of contents | Excerpts | Buying Info Give your email newsletter more impact and influence, and watch your long-term ROI grow. Get the only detailed guide available on how to turn your subscribers into loyal, active enthusiasts for you, your publication and your offers. "Whether you're starting your newsletter or an industry veteran, you need this book." Mike McLaughlin, Publisher, ManagementConsultingNews.com People who've signed up for your email newsletter have entrusted you with the key to their inbox. And they've given you access to all the potential benefits of email marketing. But how do you keep that key? You probably know the fundamentals of composing and sending email publications - but do you know how to really build effective, long-term customer and reader relationships through your newsletter? How do you make sure people welcome and read your mails when there are thousands of alternatives competing for their attention? How do you turn your subscribers into loyal enthusiasts for your email marketing endeavors? How do you build trust and rapport with your readers, so they'll respond positively to your advice, offers or advertisements? Just what makes an email newsletter effective? What keeps it out of the delete folder and in your readers' minds? "Just a quick note to say that I thought your book was terrific! I mean a real masterpiece and just crying out to be printed in hardcover and stacked 20 deep in the front lobby of Barnes and Noble. Wow." Michael J. Katz, Blue Penguin Development The Keeping the Key report talks you through the elements of an effective email newsletter. It shows you how the way you present, manage and deliver your email newsletter impacts on your readership. You'll see how to plan your content and scope to better meet your needs and those of your readers. You'll discover why newsletter personality is the final, crucial key to email marketing success, and how to use this knowledge to your best advantage. Buy the report and learn, for example: how to determine the right content for your publication the correct balance between content and promotion how to choose a content strategy which length and frequency is best for your newsletter the role of voice and personality how to determine a suitable personality and style when to introduce personal stories and opinion the metrics of newsletter success the right way to handle subscriptions and unsubscribes how to make better use of list messages the critical value of your email headers what to put in those vital first lines the importance of newsletter structure how to best exploit reader feedback ...and more... Dozens of links to articles and other online resources round off the report, which is written for all email publishers, but especially for businesses using newsletters to gain and retain customers. Email newsletters are the only way for you or your organization to stand out from the inbox crowd and build long-term email marketing relationships. Make sure your e-newsletter is working for you and BUY THE REPORT now for US$59.95 using a safe online form. Delivery is immediate - you'll be sent to a thank you web page where you can download your report. Still unsure? See the contents page and some excerpts for more information. If you purchase the report, you'll get... Immediate electronic delivery as a .pdf file So no shipping costs You can buy by credit card And with a full 30 DAYMONEY BACK GUARANTEE...info Also by Mark Brownlow: Discussion List Marketing Profit from your posts Copyright Mark Brownlow 2001-2002 | Email Marketing Reports | Privacy policy