|
dear lottery player,
imagine you're watching the live lottery draw, and a few seconds later, one of your tickets matches the first 2 winning numbers.
at that moment, the other 4 lottery balls are not drawn yet. 1 simple question : if i am sitting next to you, and 1 second before the 3rd lottery ball appears, i offer you 50 bucks to buy your ticket, would you sell it to me ?
i am sure you don't know the answer yet, but the next page will be a real eye opener for you. click on your local lotto game and see for yourself why you wouldn't accept my offer :
good to know !!! in the early days, lottery shows on tv were big business. because rating figures required that a viewer watched a show for at least 15 minutes, viewers at home were able to check their tickets while the draw took place. every 3 minutes, one winning number was drawn.
however, millions of viewers switched channels in the middle of the show, simply because they realised that winning the jackpot was already out of the question. not one of their tickets matched those first winning numbers. some lucky few watched the draw till the end, but that wasn't good enough for the advertisers.
nowadays, advertising rates before and after the lottery draw are skyrocketing again. viewers don't switch channels because the draw itself takes less than 2 minutes. but the speed of the draw doesn't influence the outcome : more than 98 % of all tickets played lose the jackpot the moment the second lottery ball appears !!!
|
|