sunday, 05-oct-2003 11:17:00 pdt las vegas, nv usa
secret tactic for search engine marketing unveiled
we all know that supply and demand are very important factors in marketing, but maybe the single most important part of the "equation" seems to have been forgotten: the monetary value of search engine keywords.
while there are many good tools available to help you determine the "market size" (demand) and the competition (supply), there's not a single tool or internet marketing expert that has addressed the importance of the "value" of a keyword or phrase, as it relates to search engine marketing.
why have a search engine marketing campaign that targets keywords that only have a good market size, only to later discover that you have traffic but aren't making any money?
just because a diner is full of people, doesn't mean it's making money. what if all the "customers" are just drinking coffee and taking up space, only getting free refills and not ordering meals?
you'd probably be better off looking at the cash register receipts and bills instead of the "traffic" to determine the financial success of the diner.
not all 100 acre parcels of land have the same value. 100 acres of land in downtown tokyo is far more valuable than 100 acres in siberia.
nor do all keywords have the same fair market value, even if they do have similar supply/demand numbers.
100 hits for a variety of phrases are often worth much more than 100 hits for other keywords, just as not all 100 acre parcels of land have the same value.
and to be honest, very often 100 hits for many phrases are totally worthless. why spend your precious time tying to generate traffic for worthless keywords?
in the real world, one of the ways to estimate land value is by examining the price at which the neighboring land has been sold.
on the internet your "neighbors" are other webmasters using the same or similar words and phrases that you use.
by examining what other webmasters are willing to pay for traffic, we can get a very accurate value for any particular word or phrase, which we'll get to in a moment.
also, it must be taken into account that if a site doesn't get any traffic, then the value of the phrase doesn't really matter.
three search engine facts:
if no one searches for a particular phrase you won't get any traffic from the engines, no matter how hard you work.
if there are tons of other sites competing for the same keyword or phrase, getting traffic from the engines will be difficult, if not impossible.
if the phrase doesn't have value, it doesn't matter if you do get traffic.
your problem: you need to uncover phrases that not only have few competitors, these phrases must also be searched for as much as possible. then, these phrases need to produce traffic that has real value.
your solution: let me introduce you to a brand new software program called powerbomb that will not only calculate the supply and demand for keyword phrases, it also will take into consideration how much money real webmasters are willing to spend for keyword phrases... and powerbomb will do it quickly, easily and in mere moments calculate the power ratings for virtually any keyword or phrase.
powerbomb reveals explosive search engine marketing information in seconds
-finds the easiest search engine markets to conquer. great for newbies!
-uncovers the most popular search phrases.
-exposes the most profitable niches on the internet.
-effortlessly combines all the above data by exploiting our powerbomb formula to display your most powerful words and phrases.
and so much more!
powerbomb screen shot
1. enter lists of keywords and phrases that you want to check for their power. you can either type in your phrases or paste them into the form. 2. custom save feature lets you "append" your files, instead of over-writing them, enabling you to build huge custom databases of "insider" info using only a click or two. your data imports perfectly into excel in seconds. 3. versatile sort function gives you absolute control to display the info as you see best. sort by competition, number of searches, phrase, average bid value, or powerbomb power rating. |
4. the "keyword phrase" column displays the phrases you entered in the keywords box.
5. your "google pages" column informs you of how many competitors (other websites) are in google.
6. the "overture searches" column uncovers how popular a particular phrase is. this is the "demand" for a keyword or phrase.
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discovers your most profitable keywords! |
7. value-here's the actual top 10 bids from findwhat.
8 average of the top 10 bids. powerbomb instantly does the math for you!
9. power rating. using our exclusive high-octane powerbomb formula, you'll discover the power of each phrase by factoring in all the data from columns 5, 6 and 8 to give you the ultimate power rating. |
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no other search engine marketing software utilizes the value of phrases in their calculations.
by using pay per click bids from findwhat.com, we can determine the "fair market value" of virtually any keyword or phrase. this form of "auction" is a tremendous gauge of the value of a particular word or phrase.
after all, no one is forcing a webmaster to bid higher or lower on keywords at the pay per click search engines. they are doing so based on their own experiences and profit margins. real webmasters are determining the value.
powerbomb factors in the value of the phrase in addition to the supply and demand data to give you the ultimate edge in your marketing efforts.
if a phrase has a lot of people searching for it, not many competitors, and has high findwhat bids, it will rate highly in the power ratings.
if a phrase doesn't have real webmasters willing to spend real money for that phrase, has too many competitors and not many people search for that phrase, it will be rated lower.
by focusing your efforts on the highly rated phrases, you will be effectively and efficiently increasing your chances for search engine success.
you can also exploit powerbomb's potential in numerous other ways:
-discover ppc deals. use powerbomb as a ppc research tool. powerbomb makes it easy to research findwhat bids for multiple phrases automatically and almost instantly. you'll not only see the top 10 bids for any phrase, powerbomb will also average the bids for you, for quick and easy information at a glance.
-custom "save" feature lets you add (append) data to a text file. this means you can keep adding info to the same text file without erasing the info that's already on the page, simply by clicking the "save" button.
-you can create your own huge powerbomb databases of valuable keyword research in no time. of course, you can always create a new text file at any time to help you organize your research anyway you demand.
-instantly and painlessly imports powerbomb data into excel spreadsheets. you can add your own "secret formulas" and more. (if you don't have excel, we'll even show you where you can get a powerful excel compatible spreadsheet program for free!)
-unearths newbie friendly niches. simply use the mighty sort features of powerbomb so the phrases with the least competition are displayed from top to bottom. this is a great technique for those just "getting their feet wet" with search engine marketing.
-discover secret, profitable niches you haven't even thought about...yet. why limit yourself? a strategy i've used for years is to find the best keywords, then build sites for these keywords...not the other way around.
if you want to win a fight, be a bully and pick the market with the weakest competition. powerbomb finds the "90 pound weaklings", then lets you "kick sand in their faces".
powerbomb is software you own.
there are no membership fees or other costs. remember, that when your membership runs out with an online service, so does your "profile", or more accurately, your data.
with powerbomb, your valuable research is yours forever, stored on your hard drive.
one service charges more than $110.95+ for only a three month membership, and they don't even consider the value of the keyword phrases.
i'm not going to offer you "secret reports or ebooks". the price isn't going to go up if you don't order in the next 10 minutes.
you'll "only" be getting powerful, easy to use software with great support and tips for finding the best resources for developing your own keyword info center.
powerbomb is so simple to use, there isn't even an installer. you just download it, unzip it and "double click" on it, and it's up and running and ready to go...
powerbomb doesn't mess with your windows system files in any way, shape or form and there is no spyware or other "games" for you to worry about.
requirements: any 32 bit windows os: win95, win98, win2000, winme, winnt, etc. or mac os using a win9x or later emulator. (note: will not run on win3.x)
limitations: all users of software that queries other resources (this isn't limited to powerbomb) need to understand the terms of service for each resource. this includes all software that checks page rank or submits your sites to the search engines and you need to use this type of software with caution and responsiblity. abuse of these resources could have your home ip address banned by these resources. if used with respect and consideration, powerbomb will preform very well. tips for how to be considerate, as well as protecting your interests, are included in the "read me" file included with purchase.
that's the technical stuff. not only is powerbomb an essential marketing tool full of important search engine marketing data, it also can be a lot of fun.
here's some fun "power battles" using powerbomb:
-compare apples and oranges. (i'll take apples!)
-which comes first (in the power rankings), the "chicken" or the "egg"? (the chicken wins by a beak)
-denver broncos or ford broncos? (think o.j., without the helmet)
-mike tyson vs. britney spears. (it's a total mismatch. britney is the undisputed winner in this prize fight)
-cajun recipes or italian recipes? (viva italia!)
why not start your own power battles now? you can match "affiliate programs" vs. "associate programs", or "newsletter" vs. "ezine" or any other combination of keywords and phrases you can think of...
...or, make a list your favorite hobbies, talents, experiences and interests and check to see if there's a profitable niche just waiting for you to fill with your own webpages.
own your very own version of powerbomb now: download directions will be emailed to you withing 24 hours, usually much sooner.
click now to get powerbomb.
if you're not using powerbomb for your search engine marketing, you're just guessing....
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