if you're running a local or regional business selling goods and services to the public, your yellow pages ad is probably the single most important advertising you place.
unfortunately, 9 out of 10 directory advertisers approach things all wrong.
you know the drill; you're under deadline pressure from a sales rep, so you end up making hasty decisions on your ad size, design and copy - then sign the contract and hope your ad brings you some business next year.
if you're wrong, you've got to live with your expensive mistake for 12 months - a mistake that can seriously cripple your business.
on the other hand, yellow pages advertising can be a gold mine if you do it right. i know. my little service business spends over $600 a month advertising in telephone directories --and those ads bring in a whopping average of over $4,500 a month in business, each and every month of the year!
in other words, those ads aren't costing me anything in the long run; they are actually making a profit, the way a good salesperson would do!
that's the way good yellow page advertising works. unlike many other ads -tv commercials, radio spots, newspaper and magazine ads -when you do it right in the yellow pages the more you spend, the more you can actually make significant profits from your ads.
i can show you -quickly and easily -how you can get the same results.
based on the information from my hot-selling hour-long video training program on effective yellow pages advertising -information i've squeezed out of yellow pages ad representatives and gathered over a 30-year career in advertising and business promotions, i'm very pleased to offer you yellow pages power -a completely new and updated e-book that'll show you how to use my proven strategies to make prospects call you instead of your competitors; that'll show you how to actually make money with your ads, instead of losing any; and will show you how to get your "unfair share" of the business in your trade area!
imagine the possibilities!
within half an hour of downloading yellow pages power, you'll learn a lot! like how to get prospects to call you first with their questions and orders.
you'll also learn how to design an ad that puts you head and shoulders above everyone else advertising in your category. and you don't need an expensive graphic artist or ad agency to do the design; you can do it yourself or i'll show you how to get what you want...free.
headlines are a critical part of every yellow pages ad. lucky for you, most of your competitors don't know this! but in yellow pages power, i'll show you how to quickly get a headline that makes sure your ad will be the one that makes your readers call...first!
“the most detailed and thorough presentation of directory advertising strategies i’ve ever seen. really shows the reader how to get the most out of their yellow pages budget!”
lisa j. bullis
muskegon, mi
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are you having problems getting a yellow pages ad because you're working at home and don't have a business phone line running into your house, condo or apartment? sweat not; i'll explain how you can advertise in the yellow pages and get your phone ringing off the hook wherever you work or live!
when i say "it's easy," i mean it!
here's one of the secrets i reveal. want to triple your ad readership in 60 seconds? simple. call your directory ad rep and add a second color.
this may seem too simple, but it's virtually foolproof -adding that second color will bring you three times as many inquiries from a one-color ad.
want another one? there are dozens of little tricks you can use -most free, some cheap - to make your yellow page ad stand out...and by using them you can outpull the competition each and every time!
free bonus #1: real insider secrets!
when you order yellow pages power, i'll also include a super special report."what your directory sales rep doesn't want you to know about yellow pages advertising!" is closely guarded information straight from the source -info that i squeezed out of some very experienced yellow pages reps. and you can use it instantly to sweeten your directory ad deals. this information has never been available to the public before now -and it's absolutely free when you order!
read it and you'll know in advance what sort of special deals sales reps are prepared to offer you. you'll learn how to squeeze out free listings and extra service when you're placing your advertising order. there's even a special technique you can use to reduce or even cancel your contract before your ads start running!
free bonus #2: planning form template
order today and i'll include a custom-designed form that'll help you plan your ads quickly and easily; and i'll also throw in another handy item:
free bonus #3: customized call tracking form
this form was is something that'll help you determine which ads work the best
for you, which directories are the ones to keep and which ones aren't worth the money...and better yet, it's a form that you can use as-is to track your entire advertising and promotional activities.
free bonus #4: "learn by example" report
in the course of my travels to put on small business marketing and advertising seminars, i always check the local phone books to see who's doing what. so i've taken a handful of actual yellow pages ads from coast to coast and have torn them apart. you'll see a cross section of ads presented as they run in yellow pages directories, along with my frank and copious notes, showing you what works and what doesn't, what advertisers should do, and more importantly, show you exactly what you shouldn't do when placing yellow pages ads.
"the design and layout of your ad can make the difference between getting the job and being left out in the cold. done properly, your yellow pages investment can pay for itself many times over. yellow pages power offers instruction from someone who's "been there" and can save you from costly mistakes, speeding your travel down the road to profitability."
camcorder magazine
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our results are completely guaranteed.
hey, i know you've heard big claims before. but let me assure you, the information you'll find in yellow pages power and the bonus materials is stuff you can start using immediately to boost your profits. so i'll go far beyond the usual 30-day warranty here.
if you follow these easy-to-use instructions and your yellow pages ads don't bring in at least five times as much as they cost, i'll not only refund your money in full any time -tomorrow, next week or next year -but i'll also help you design an ad that will work wonders for you, and do it for free. considering that i've charged $1,000 or more to design big-pulling yellow pages ads for my clients, it's an iron-clad guarantee!
yellow pages power is the only resource of its kind available anywhere! forget about paying expensive consultants and ad agencies hundreds -or even thousands -of dollars to build your ads. you can put together your own effective, hard-hitting directory ads instantly...and get all the help you need for just $37. compared to the money you can lose by not having the right kind of yellow pages ad, that's a pittance. and multiply that lost revenue by 12 months -because that's how many months you'll be
paying for an ad that doesn't do you any good -how can you lose? download yellow pages power instantly and start putting your directory dollars to work making you even more money!
"i decided to take your advice and place a listing in the yellow pages for my new video production company. last week, i received my first call, a man interested in making a movie about his upcoming family reunion. we spoke, arranged a meeting, and based on our discussions and review of some of my previous projects, i signed him up to a $2500 project! when asked how he heard of me, the new client replied, "it was your ad in the yellow pages. it was larger, and more descriptive than the others, and your company name was most attractive to me."
"well, steve, you were right! the power of advertising in the yellow pages is enormous, and just yesterday i received a second call, and most likely another project. i look back on the years in which i existed as an anonymous designer, living in virtual isolation, and i have now seen the light. a yellow pages ad, is indeed, a very inexpensive way to to advertise. in fact, it is an absolute bargain! i think you said that already! thanks for the motivation."
joe lapin
montreal, canada
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a final thought about directory advertising...
most business owners i know view their yellow pages advertising as a necessary evil; another place to dump their hard-earned dollars with questionable results ahead of them. but planned well...and executed carefully...yellow pages advertising is a tremendously effective method of promoting your business. quite simply, a good yellow pages ad will make you money...not cost you money.
order now by clicking on the link below. you'll then be directed to a download area where you can instantly open, view and save yellow pages power in a pdf file format!
for instant download click below
