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do-it-yourself public relations!

let me share the story of how i stopped wasting enormous amounts of time and money on paid advertising.

years ago i worked for a professional speaker, consultant and author. his goals included increasing the number of his direct speaking engagements and selling more copies of his leadership book. his dream was to be published in every major magazine related to his field.

he gave me a list of those magazines and i started with training magazine. i crafted a query letter based on a story idea by the speaker and e-mailed it to the editor. i received a response within hours and shortly thereafter my employer received an article assignment. the article was published shortly thereafter, featured on the cover of the magazine, and the phone began ringing off the hook.

that one article resulted in several paid speaking engagements and a long-term training contract. thus began my fascination with using interesting and well crafted articles for free publicity in print and on-line. 

i refined my process, created logs and checklists and in a matter of months my employer was published in every magazine on his list! 
 

free 5-day article submission e-course learn what to do once your article is written and ready to submit. for more information click here!

over time magazines, newsletters and e-zines we hadn't even contacted began calling and e-mailing the office asking for articles by my employer.  in some instances, my employer did not need to write a new article.  he merely provided an excerpt from his book or customized an article that was already written..

this technique worked so well that we put other expensive marketing projects on hold so that my speaker could travel all over the world on paid speaking engagements.

i discovered this amazing technique will work for people who do not consider themselves writers. it will work in print and on-line. it will work if your topic is spirituality, hobbies, family, the internet, marketing, business, etc. you name it, the possibilities are limitless!  i went on to make more than 50% of my income by handling article submission projects for other professionals and i created and promoted my own small business with article submissions.

writing and submitting articles is a legitimate, time tested method of free promotion.  it is not a get rich quick scheme nor does it involve spam, scams or any other worthless method of marketing.  it takes time and patience but it is extremely rewarding and worth the effort.

click here for more information
 

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