unleash the power of google adwords
(2003 edition)

by andrew goodman

tens of thousands of businesses already know about one of the best-kept secrets on the internet: paying for small text advertisements which appear near search engine results. the ads are triggered by the keywords typed in by the end user, and the advertiser pays on a "pay-per-click" basis. for many, paying for this kind of targeted traffic has been the bargain of a lifetime. those that got in earliest got the best deals.

probably the best part about pay-per-click advertising is there is no waiting around. instant gratification. qualified visitors to your web site, no matter what your budget.

fact is, though, average costs for pay-per-click search engine advertising are on their way up. advertisers need to squeeze every ounce of productivity out of their ad campaigns.

google adwords is a major opportunity in this marketplace. it is still new enough - and confusing enough to the majority of advertisers - that incredible bargains are still there for the taking, if you know what you're doing.

you may be aware that google adwords are little text ads that appear next to search results on google, and above search results on aol. but the little google-powered text ads are getting wider and wider distribution. they’re showing up on a variety of search engines and portals, and even next to relevant articles or weblog entries across the web. according to comscore media metrix (may 2003 data from the us market), google generates 54% of paid searches online. (and they’ve only been selling advertising for two years!)

what percentage of advertisers are taking advantage of the google adwords opportunity? a growing percentage, to be sure. but only a small percentage of these are generating a superior return on their online advertising dollar. will you be one of them?

marketers who establish position on adwords now are going to have an unfair advantage now (because prices are low) and later (because they'll know how to outdo their competitors on the system). google is the leading search engine in the world. you can't afford not to advertise here.

it might not be clear to you at this stage just how much of a bargain google's ad program is. without going into the math (i do this in the report), whether you measure it by cost per click or effective cost per thousand impressions, some savvy google adwords advertisers are paying less than the going rate being paid for those "junk" banner ads you see popping up everywhere. "junk" rates for the most highly targeted advertising on the world's favorite search engine. so far, so good.

hundreds of thousands of advertisers are soon going to figure this out. since prices per click are determined in part by a bidding process, you need to employ some simple but powerful techniques in order to beat the competition. luckily, only a small percentage of advertisers will use the techniques i'm about to show you.

my special report, "21 ways to maximize your profits on google adwords," will show you 21 specific ways to dramatically increase your chances of beating your competitors at the google adwords game. winners of this game will prosper, because they'll be able to afford to continue advertising day in, day out. losers will be forced to drop out early, and that's going to widen the gulf between them and their competition.

jay conrad levinson, author of guerrilla marketing, has insightfully argued that marketing is a conservative investment. the payoff only comes with a consistent investment plan.

google adwords offers powerful advantages over traditional advertising methods. the main power of the system is your ability to refine and test your results in real time, with ease, for a tiny commitment of dollars.

real expertise, real results, real testimonials

there are a lot of purported search engine marketing experts out there. these are usually the guys who'll tell you "tricks" that will last all of three weeks. some will sell you software to help you manage your pay-per-click campaigns on search engines no one's ever heard of. then there are always the ad agency professionals who can only get results for you if your budget is $100,000 or more.

i'm a bit different. i spent a long time figuring out the search engine industry before i ever tried to "make a buck" explaining it to clients. in the past year, i’ve been interviewed by business 2.0, bloomberg markets, cbs marketwatch, associated press, newsfactor, and more. over the years i’ve maintained relationships with scores of search technology companies and have written close to 200 articles on search and portal trends. today, i’m in constant contact with the major pay-per-click services so i can fully understand their business. (they also like to pick my brain.)

believe me, i'm not about to put together a manual of cheap, recycled tricks. i'd lose credibility in an instant.

in the past 18 months, page zero has “jumpstarted” close to 100 google adwords campaigns across a wide variety of industries. we know what works, and what doesn't. in almost every case, we find that a systematic approach (as outlined in my report) can turn a losing campaign into a winner. some high-spending advertisers have slashed their costs 50% in less than 30 days without any sacrifice in clicks or sales.

21 powerful techniques!

here's what the report contains:

• reveals the only methods of "beating" the adwords system - tricks that google wants you to figure out! gives an explanation of one of the key methods used by the winners - the ability to achieve off-the-chart clickthrough rates - and why you need to learn about it to beat your competitors on the system.

• explains what google's motivations are in designing their dynamic pricing model, and why they don't care if some of you get ridiculously good deals on advertising. and how they've ensured that most advertisers don't get bargain rates.

• how to zero in on the "dream scenario" that most advertisers are missing out on: search phrases with high search volumes which will only cost you 5 cents, ever, because no other advertiser knows what you know about how to get there and stay there. some key phrases - even high volume ones - are competition killers. if you can "own" just a few of these high volume winners, assuming your visitors convert well to sales, you can multiply your profits at a shocking rate. but you can't win if you don't play.

• the eight most powerful techniques for achieving sky-high clickthrough rates. with some effort, you can achieve 3-6% clickthrough rates for a sizeable number of key phrases. one of these eight principles explains why i routinely pull 8% clickthrough rates on a phrase no other advertiser can get a response from. some of our clients continue to amaze us. we’ve seen clickthrough rates of 10% and 15%.

• the best four ways of lowering your average cost per click. everyone can achieve dramatic reductions in their average cost per click on the adwords system. the tricks i give you aren't obvious, by the way. i'm not going to tell you things you could easily figure out for yourself.

• how to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. knowing this formula is what will keep you going when others are forced to give up.

• nine tactics for dramatically improving your return on investment (roi) on your adwords campaign. clicks won't help you if you can't convert them to sales.

• plus bonus tips and feedback from a "blue chip" advisory committee of search engine and marketing experts.
  
  
• bonus! all buyers of the report get free access to subscriber-only updates. you'll get fresh tips and case studies from my quarterly "page zero advisor" email newsletter in your inbox for three years from the date of your report purchase. this free offer expires oct. 15, 2003.

ready to buy the report? click here! ($49) 

here's what they're saying about the report...

"most of the people who try to sell you search engine optimization
are just ripping you off. inside andrew goodman's special reports,
though, i've found real, common-sense approaches that ought to work
for just about anyone. teach a man to fish..."

seth godin, author
unleashing the ideavirus
survival is not enough

"your report is really great. i got some great new ideas out of it, which is
quite an endorsement - considering how freakishly addicted i am to adwords.
it's amazingly effective! by the way, i'm a longtime traffick reader."

kari freckleton, a.k.a. greedygirl
internet marketing gadfly

andrew -

i purchased your report a month or so ago, and must say it was incredibly well done. as a long time internet guy, i've tracked google's rise through the ranks and had to change to play in their arena.

we are interested in providing our own tools (when we have them) and embracing others when they have done a great job. you fit the latter very well.

tom poole
founder, senior.com (1995)
founder, fishmonger.com (1999)
president, winoogle.com (2003)

i have been advertising with the pay per click search engines google and overture for over a year now. i have had great results. i recently downloaded your google book and was amazed by what i have learned in such a short time. you possess incredible knowledge on the topic of search engine optimizing and placement. after reading your book, we were able to reduce our company’s cpc by 22%. keep up the great work.

jeffrey s. rosner, president
collectionsrus.com, plantation, fl

"it's so weird and hilarious what works. did i mention i'm totally awed by
the ability to buy a high volume of top-drawer clicks at 8 or so cents,
(forever)? it's crazy not to spend a few bucks like this. and andrew
goodman's experience really shows how to max this out."

larry franschman
founder, our.ca

"pay per click is a tsunami that's rapidly changing the face of all
marketing, with huge opportunities for savvy marketers.  this report
teaches you how to surf the wave and profit."

bill martin
editor, efinance insider
founder, raging bull

"with the recent google/aol announcement, the targeting techniques you've
taught me are much more valuable than the $49 i paid for them. i think your
report is now worth $149 at least! honestly, i really do think you should
charge $149. there is nothing out there like this and for real marketing
folks like me that $149 is a "drop in the bucket" for valuable market
information."

barbara baker
kolbe market consultants, cincinnati

"how good is this report?

1. we hope our competitors don't read it.
2. if they do read it, we hope they don't act on anything they read.
3. if they do act on what they read, we hope they can't close a sale
with any of their newly acquired traffic.
4. just get it so this will all make sense."

ed kohler
president, haystack in a needle, minneapolis

"just as i was thinking about shutting down my campaign, i read andrew
goodman's special report, '21 techniques to maximize your profits on
google adwords.' i've been testing and refining for nearly a month
now, and i can honestly tell you that andrew knows his stuff! i've only
done half of what he suggests, yet i've gotten my clickthrough percentages
way up, and my price-per-click way down. great for my small daily budget,
but i can also see how a high-volume advertiser could put andrew's
techniques to good use and have them *really* pay off."

jill whalen
high rankings

"andrew, your book is the single most effective marketing tool i have
bought in the past few years! our website traffic and incoming leads
have nearly doubled...my marketing team gets really jazzed about it,
and we have great fun outdoing each other using your suggestions."

beth frost-johnson
vp marketing
merge technologies
milwaukee, wi

"just wanted to tell you that your special report,
"21 techniques to maximize your profits on google adwords",
has made a huge impact on my clients' our sales and
on my search engine optimization business.

in an industry where i tell people my work is the
equivalent of beginning a new career every week, this
was a quick, efficient way to get answers to the
mysteries of google adwords. bravo!"

teri mccready
360webmarketing.com
san diego, ca

"pay-per-click is a sexy new thing, and everybody's jumping on the
bandwagon. but there are many subtle aspects to this game which are not at
all apparent to the newcomer. if you aren't fully educated about this, you
can lose a lot of money real fast and never know what you got for your
investment.

"i've been doing internet marketing for 5 years, my company manages web
traffic for several client companies, and we've been using google adwords
almost since its inception. andrew's guide delivered a number of insightful
and powerful techniques that helped us reduce the average cost per click by
50-60% and increase the quality of our clients' sales leads at the same
time. for most people, this report will pay for itself in less than a week.
if you are buying traffic on google, or even thinking about doing so, then the decision
to get andrew's report is a no-brainer."

perry marshall, president
perry s. marshall & associates

"andrew, i just purchased your google adwords report and found it to be an
excellent and very thorough report. not only do you dissect the program to
the letter, making what seems to be an overwhelming project actually quite
simple, but you also wrap these instructions in an envelope of very
effective business techniques by touching on the importance of what happens
after someone clicks through -- improving the sales conversion process,
generating leads, optimizing your price points, maximizing customer lifetime
value, etc. -- which is frequently where marketing campaigns succeed or
fail. again, thanks for doing such a wonderful job on the report."

marc stockman
president, connectiv media inc., &
former vp of marketing and product development, thestreet.com

hello andrew,

thanks for all the great ideas in your "21 ways" report... it is helping our roi already. the report has helped us to realize the super-targeted marketing power of adwords.

jim hurley
ceo, education planet

want to see more testimonials?

features of the 2003 edition:

• 120 pages with easy-to-follow sections
• an extensive 35-point must-do checklist based on our experience implementing client campaigns in over 40 industries
• new practical advice on copywriting
• new commentary on trademarks and other controversies
• little-discussed secrets like how to avoid keywords that might attract click fraud, spammers, and cold calls from salesmen
• 24-point "tuneup" section tailored to improve the performance of existing campaigns
• fully updated throughout to take account of current google partnerships and editorial policies, and the state of their competition

here is who will benefit most from this information:

• small businesses; budget-conscious advertisers; nonprofits and noble causes.
• independent consultants
• medium-sized businesses with ad budgets in the range of $10,000 to $200,000 per year.
• startups who want to educate the marketplace about an unfamiliar product before it reaches critical mass... without spending a fortune in the process
• fundraisers for nonprofit agencies; promoters of public awareness campaigns
• consultants and staff who manage online advertising campaigns and search engine marketing on behalf of larger companies. if you manage a large ad budget or several, even one or two powerful new ideas can dramatically improve your roi, and your personal reputation.
• web strategy firms wanting to augment their search engine marketing expertise

if you're committed to investing conservatively in the future of your business by taking advantage of the highly targeted, pay-per-click keyword advertising on google adwords, make the most of the opportunity. slash those per-click charges. dramatically increase the volume of profit-generating clicks from google within one month. follow the steps i teach in this report.

after your $49 payment is processed, you'll be taken to a special download link on our web site. the package is in adobe pdf format, so it's in a universal format that you can use with any computer or operating system, and it's easy to print a high quality hard copy. (it's easier to read as a hard copy, so i recommend that. but it's up to you.) if you don't have adobe acrobat reader, you can download it free from adobe.

click here to purchase the special report ($49) 

 "21 techniques to maximize your roi on google adwords"

note: the name of our business (page zero media) will not appear on your credit card. instead, your credit card will be billed by "clickbank / keynetics".

want to pay by paypal? no problem! contact andrew [at] page-zero.com for instructions.

[affiliates! contact us at support [at] page-zero.com to find out how you can resell page zero's reports.]