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e-newsletters that work |
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e-newsletters that work:
the small business owner's guide to
creating, writing and publishing
an effective electronic newsletter
by michael j. katz
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fortunately, you can create an e-newsletter that stands apart from the crowd with the new e-book:
'e-newsletters that work.'
using an easy-to-read format, author and e-newsletter guru, michael j. katz, will show you how to produce a compelling and fresh e-newsletter that your clients, prospects, and colleagues will want to read.
full of practical information, this is the how-to guide for independents or small business owners who have thought about doing a newsletter - or who want to take theirs to the next level.
dianna huff
editor, yankee iabc newsletter
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dear fellow small business owner:
the secret is out. electronic newsletters are the best marketing tool to come along in a long time for your small business.
e-newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world.
they're inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects.
unfortunately, it's not that simple:
 every day, more and more e-newsletters are launched. there's a lot of competition for the attention of your readers. to stand out, yours needs to be among the best in whatever business you're in.there are many tradeoffs to be made and pieces to pull together in doing it professionally and efficiently.
your customers and clients will be watching, and you need to make as strong an impression as possible, particularly during those first few months of publication.
my new e-book, "e-newsletters that work," is focused on helping you solve these problems, and much, much more.
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i just finished reading your e-newsletters that work e-book and loved it.
your book not only made me happy to know that i'm doing a lot right already, but gave me some really valuable insights that i can't wait to implement.
the appendix in the back is especially helpful - it matched my "to do" notes and even provided a place to write.
keep up the great work.
belinda wasser
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anybody can send an e-newsletter. the challenge is in creating something that people anticipate, open, read, and pass along enthusiastically, and that at the end of the day, makes a measurable difference for your business:
an e-newsletter filled with useful, relevant information.
an e-newsletter that's written in a clear, genuine voice; that reflects what it's like to do business with your company.
an e-newsletter that grows your business by focusing on solidifying relationships with your clients and prospects over the long term, not on hard sales and quick promotions.
that's what this 80 page e-book will show you how to do. in one place - in an easy, compelling, fresh and practical way - i'll show you how to create an effective e-newsletter for your business.
clear - concise - and right on. an invaluable guide for any small business owner on how to reach out and talk to customers.
betsy harper
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i'll explain what you need to know and how the pieces fit together, and i'll give you techniques that you can use immediately to start or improve your e-newsletter.
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dear michael:
i have just finished your e-book. it's direct, clear, helpful and funny, all the things i aspire to in my newsletter. it gave me a new sense of how to position my business to take advantage of “my voice.”
you have provided me with a pathway to improve my performance.
i am sure i represent a good portion of the small business world out there when i say i hate the technical details. you have made them both palatable and interesting. amazing.
rick hendrie
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"e-newsletters that work" is based on our 6 years of experience developing, managing, writing and fixing electronic newsletters. all of the concepts and techniques that we use in our workshops and teach to our clients are contained in one place, in this book. |
hi michael -
i recently learned about your e-newsletter book from a colleague and purchased it today. i read the entire thing this afternoon... i couldn't put it down.
your writing style was so easy to read and your words of wisdom are priceless.
i am an independent consultant, and have been contemplating an e-newsletter for a few months. you have convinced me that i should take the plunge! thank you!
susanna zysk
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order today, and here's what else you'll receive:
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i wish every business book i purchased made as much sense, solved as many of my business problems as quickly, and made me want to write a review that glows in the dark!
buy this book! it's worth your money.
miles sonkin
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about michael j. katz
"e-newsletters that work" author michael j. katz is founder of boston based, blue penguin development, inc., and is a recognized expert in the creation and management of effective e-newsletters.
his consulting practice has been profiled in the boston globe, the boston herald, bloomberg tv, business week online and in a special report by peppers and rogers on the subject of effective email marketing. |
michael,
well, if i wasn't impressed enough with your book which i printed out and read with a highlighter pen, the bonus booklet you sent a week later pushed you to the top of my 'awesome' list.
you are most certainly the kind of person (company) that i choose to do business with and can model myself after your excellent example. keep up the good work. (and yes, you can use my name and comments!)
kris (hanai) lee-scott
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bonus #2
e-newsletter launch template and checklist!!
"e-newsletters that work" includes a 5 page launch template and checklist, to systematically guide you through the thought process of developing your e-newsletter.
the template pulls the concepts and guidelines detailed in the book into a straightforward, simple tool that you can use as you prepare to launch. |
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"e-newsletters that work"
comes with a
lifetime
100% money back guarantee!
that's right, lifetime. if for any reason you're not delighted with the contents of this book, just let us know at any time, and we will refund the purchase price. no questions asked and immediately.
to sum up, here's what you get:
the 80 page e-book, "e-newsletters that work"
the special bonus section on email vendor outsourcing
the exclusive e-newsletter launch template and checklist
a lifetime, 100% money back guarantee if you're not completely satisfied
all for just us$29.95
here's how to order:
best regards,
michael j. katz
author, e-newsletters that work
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michael -
buying your book was the best money i've ever spent.
dave ehlke
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p.s. if you've never bought an e-book before, don't worry, it's easy. the book is simply a file that you download to your computer. once you have it, you can transfer it to any computer you own, or simply print it out as a document for offline reading. we provide very straight forward and explicit directions on how to do this, and if you have any trouble at all in the process, we will help you through it!
p.p.s. you could search the internet, read articles, scour bookstores and do your best to find and speak with experienced e-newsletter publishers. or you can download everything you need, right now, today, for just $29.95. click the button below now to place your order and get started.
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© 2002 - 2003 blue penguin development, inc.
28 west elm street, unit 3
hopkinton, ma 01748
508-478-6258
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