"who cares if you have audio if you sound silly, dumb, or boring. discover how you can create great audio messages!"
public speaking, conquer the fear of public speaking, stage frig
dear friend,
you could be forcing people off your site before they read a single word of your precious copy.
yes, online audio can do all the things you've been promised...
but chances are better than average that you're not getting anywhere near those results out of your audio. in fact, you're audio is probably hurting you...turning people off...turning people away. i almost fell asleep on one site because the audio was so lifeless. i'd mention names, but it might be yours.
look at that list of benefits again. do you notice something. you've been told what you can do with your web audio, but has anyone actually showed you step by step how to do it?
i will.
listen, less than the best audio can move you from sales to slumps; signups to sign offs; credibility to crap; and conversion to aversion.
some of the top internet names even stink with their audio. don't act like you don't know what i'm talking about. you've heard it and thought, "well, if they're getting away with something like that i know i could."
don't think that way. they are not getting away with it. just because they can use technology and write web copy does not mean they know what they're doing with audio copy!
who is this guy and why is he saying such tough stuff?
my name is paul evans and i'm a professional speaker, speaker trainer, and communication consultant to billion dollar industries. you can check out my speaking success course at instant speaking success. i'm not a professional copywriter so don't email me about all the rules i'm breaking - and no i don't want to pay $10,000 to join you and a list of names at your copywriting boot camp. here's what i do know. i know how to use the spoken word to motivate people to action.
like everyone else, i love web audio. it's one of the best marketing investments you can make. i especially love the flexibility and ease of the recent onslaught of flash based audio technologies.
however, i hate to hear smart people do dumb things when it comes to public speaking.
you're thinking, "but i'm not a public speaker. i'm afraid of getting up and speaking to a crowd. i just put a little audio on my site."
if you think that's true you're worse off than i thought. at least with public speaking it's just a crowd of twenty-five or maybe two-thousand. with the internet you're a public speaker to thousands of hits a month. possibly hundreds of thousands. because of the web you're an international speaker. and you're willing to put up any type of audio? ridiculous.
let me make a wild guess
this might even be low for you...
without that last item on the list - which you haven't spent a dime on - your audio has the ability to ruin everything you've worked for in the former areas of the list. all the copywriting and autoresponders in the world can't save you from an audio message that turns off your would-be-customers.
do you hear that sound? it's you flushing money down the toilet for not learning how to use your audio right. the sad thing it this - while it's not hard to mess up audio, it's not hard to get it right! think about it. right now you could be creating awesome messages that turn your guests into company.
are you guilty of these common web audio mistakes?
boring: please tell me you don't have any of this...
passionless: any of the following will kill your sales...
pathetic: if you do these, then take your web audio down immediately...
it doesn't matter if you're using audiogenerator, sonicmemo, real audio, or a 1942 reel to reel recorder in the basement of an abandoned warehouse...audio c4 will help you!
audio c4 uses the same proprietary process my clients pay thousands for with one big difference - it's especially redesigned for internet marketing audio. keep reading to discover the six areas where you will experience the awesome power of c4...
six explosive audio message formats so you can build your list and create big time cash flow...or just create entertaining messages if that's your goal...
public speaking, conquer the fear of public speaking, stage frig
the power of c4 will be applied separately and uniquely to each of these and show you how to create awesome marketing messages...
1. personal message:
2. testimonials:
3. newsletter/ezine:
4. audio postcards
5. email audio
6. product development
a note for two types of people...
are either of these you?
1. you've signed up or bought an audio "generator" but given up. don't. audio is a powerful conversion and credibility tool. don't give up on it. the problem isn't the technology, you've just not been shown how to get the most out of it. that's about to be solved.
2. you've never bought one of the popular audio items. can i ask a question? what's wrong with you? this is your chance to showcase you. who do people buy from? those they like and trust. online nothing can do that faster than audio. in bonus #3 below, you'll discover the perfect system for you. you'll even get video to help you create audio even if you've never recorded a word in your life!
your bonuses...
bonus #1: c4 blueprints
you will not be left to your own devices. these six sets of blueprints will be invaluable to your audio preparation. this practically guarantees your success. by answering a few simple questions before each project you can create a winner every time.
bonus #2: the magnificent seven.
this bonus will showcase the best marketing audio on the net. you'll get to hear seven of the real deals in action. plus i pick them apart and tell you why they're so good.
this is the exciting part. the internet marketing guys and girls get to critique everyone. who gets to critique them? me!
maybe you're thinking, "awe, paul, i've been to their sites and know they're good." no doubt you know that they're good, but do you know why they're good? you can't replicate that, you can only apply why. that's why you try to "borrow" someone else's' idea and it doesn't work for you. you don't know why it works, it's just blind imitation.
by discovering the why behind these audios, you'll be able to copy the masters with true success. right now you're just experimenting. this will allow you to get the formula right!
i wanted to give you examples of web audio that stinks, but everyone was too embarrassed - couldn't get any permission. so this will not be a bonus though it would be fun. do you think it would be alright to create a buyer's forums where sad audio could be posted?
bonus #3: the top tools
which of the audio products on the market are best? you'll find out in unbiased style. on top of that you'll discover what you could be using to take your audios to the next level in terms of quality.
plus a video demo of multi-track recording in action. five video clips that take you step by step to creating audio and adding background music and sound clips.
bonus #4: vocal magic
avoid sounding monotone or dull. energize your voice and come across like a winner, not a whiner, or a wiener. become a vocal magnet. learn to exploit subtleties that most never tap into. get people to come on in the same way mom did when she called you for supper.
bonus #5: testimonial triggers
this bonus will show you how to put everything but words in your testifier's mouth. you can have them primed and ready to record a profit pulling testimonial. key words to use and what you don't want them to say.
testimonials in print are much better than poor audio testimonials. however, if you get a great customer with awesome charisma, well then, get ready to check your bank account.
just to be clear...
audio c4 is not another audio service. it teaches you how to maximize the service you currently have. it's a resource that includes an ebook, audio examples, video, templates, message script examples, and step be step instructions on how to create the best messages before your record a word.
as one audio c4 client, sha brown puts it, "i was just talking to another internet marketer the other day. he commented how he had some audio on his site, but it hadn't changed his conversions. i said back to him that just doing audio isn't enough. what you say and how you say it matters a lot too. and you've got to test it. and that is just what your message is. you're on target."
why it's dangerous to wait another audio second
this is the part where i'm supposed to go on and on about the peril you're in...
listen, after reading this far if you don't know if you're in trouble or not, i can't help you.
why there's no deadline on this offer...
this is where i am supposed to have a hidden java script that tells you to order by midnight or the deal is off.
we all know that's bull - heck, you've studied internet marketing right?
you can comeback tomorrow, or next week. either way, your audio will still be weak until you apply these principles. the longer you wait (i.e. the more people you run off your site) the longer it will be until you get your audio right (i.e. incredible audio that makes people want to invest their time and money with you).
how much for audio c4?
as you've already guessed, i get paid thousands of dollars in speaking and coaching fees. and - you're ahead of me here - you're not going to pay anywhere near that. how did you know? you haven't read that on any other sites have you? order right now for only...
only $29.95
100% guarantee
you may be part of the .005% that just can't make a great audio. no problem. you can get a full refund. 100% of your money back. now that might be your typical guarantee, but i have an ulterior motive. if you use this and your audio still stinks i want to give you your money back. you'll hurt the credibility of the product.
click here now to order and download your copy! you will be downloading and reading the ebook and incredible bonuses within minutes... and using it to create audio c4.
your c4 coach, paul evans author professional speaker
p.s. nobody will tell you if your audio sucks. they'll just leave, laugh, or lie.
"hey, paul, where's your popup up screen for your free mini-course? and why aren't you capturing my email address?"
play the audio for the answer - also known as the blooper takes...
paul evans evans communication 8625 lenox way montgomery, al 36116 334-549-4001
(c) 2003 evanscom
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discover how you can create a welcome that people will send others to hear.
