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the sales writers' thesaurus
the definitive workbook for everyone
who writes sales copy
if you've got something to say, you can't beat words for saying it.
by patrick quinn
bumper edition: over 200 pages |
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word power iii is the sales writers' cheat book. it provides almost 200 ready-to-use headlines, plus hundreds of taglines, link lines, image builders, calls to action, price defences, guarantee lines, and much more. all of which you can use straight off the page, or adapt to suit your project.
there's also a comprehensive sales thesaurus in the shape of a theme finder - which gives you every word and phrase you are ever likely to need for writing hard-selling copy.
you also get authoritative articles on how to write good copy for press advertising, direct mail and press releases. the author is an award-winning copywriter who has more than 40 years experience as a creative director in international advertising agencies, and as a freelance copywriter.
this is the third, completely revamped edition of word power. the first two editions sold in excess of 7,000 copies in print form. and that's a testimonial all of its own.
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about the author: patrick quinn m.a, ph.d
patrick quinn is a copywriter, author, trainer and seminar leader with 40 years' experience of the advertising business. both as an ad agency copy chief/creative director, and as a freelance copywriter, he has operated in london, dublin, edinburgh and miami.
| "quite honestly, any copywriter or sales promotion writer who doesn't have a copy of pat quinn's word power at their elbow needs their head examined.
be honest, there are only so many ways that you can say a product is "exciting". well, pat quinn knows seventy-four, from "challenging" to "a humdinger", and from "electrifying" to "knockout". and if it were just a word bank and a thesaurus of sales phrases, it would be worth every penny - and then some.
but it also contains hundreds of powerful tips and ideas gleaned from a lifetime of being one of the best in the business. it's nuts-and-bolts experience in a book. it's comprehensive: complete. extensive. all-inclusive. encyclopaedic. no more to buy - nothing to add….(i could give you another forty-eight words and phrases.) get the idea?
on a personal note, i rely heavily on my copy. on numerous occasions i've been scratching around trying to find the right descriptive word or phrase for a particular product. invariably, word power iii has proved itself a treasure-trove just waiting to be raided."
drew mcadam (copywriter, pr specialist)
midlothian, scotland.
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he has published 21 books, including:
- the secrets of successful copywriting
- the secrets of successful low budget advertising
- the secrets of successful exhibitions
(butterworth heinemann)
- word power - versions 1 and 2
(markethill publishing)
patrick quinn has also published thirteen detective fiction novels with new english library and robert hale; and he is the author of a flying training manual titled: ready for take-off.
more recent titles are: thinking on your feet (kogan page), when do i start? (elliot).
over the years, he has helped win for his clients just about every advertising award worth winning.
these include the prestigious cork film festival grand prix for kerrygold butter (he is, indeed, the only british holder of this award).
pat has produced concepts and copy for press campaigns nationally and internationally. for direct mail. sales promotion. pr. radio and television. and newsletters.
it's worth mentioning that certain uk colleges use his books as a framework for their advertising and copywriting courses. his client list past and present includes:
hscg (holland). sony (televisions). stanley tools. shell. scottish amicable. kwik-fit. lloyds bowmaker. powell-duffryn. covent garden opera house. british telecom. the library association. cala homes. kerrygold. alfa romeo. irish revenue commissioners. london dungeon. miller homes. allied irish banks. jack daniels tennessee whisky. philip morris (geneva). bank of scotland. rossleigh (jaguar). dunlop. jacobs biscuits. irish distillers.
for the record, he is a qualified pilot, and lives on a farm in the scottish borders. he was recently awarded a combined m.a., ph.d..
who better then, to give you the know-how for do-it-yourself copywriting? with ready-made headlines, tag lines, calls to action, coupons, direct mail pieces and more. what pat has done is to distil 40 years of award-winning experience into the writer's tool book.
and, if proof were needed of just how valuable word power is, consider this. having sold 7000 copies of the previous editions, no one has ever requested a refund.
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a few words from the publisher
word power iii is the ultimate sales writer's thesaurus. with your own copy to hand, you'll never be lost for the right word to use. you'll never need to repeat yourself, and you'll never suffer writer's block ever again.
maybe you think you can't write like a pro, but that's because, until now, you couldn't get the pro's toolkit.
well, word power iii is that toolkit: the secrets, the short cuts and the how-to. what's more, when you use or adapt just one headline, tag line or link line you'll be way ahead on your minor investment.
think of word power iii as your desktop word genie. it's there to save you paying someone else the earth for your copywriting (and probably using word power to do it), because now you can write your own, with ease.
not to mention the financial mileage you'll get from the strategies like 'image builders' and 'ways to defend your price'. or the 'clinchers' and 'calls to action' you'll find in closing gambits.
so why does pat quinn give all this away? simply, after 40 years of award-winning, international assignments, the stress and the travel, he'd rather show all of you how to write for yourselves and pick up the royalties, than write clients' ad campaigns, sales letters or press releases for the same money.
but, just in case you're a little sceptical about the value we're putting on word power iii, you don't have to risk a penny. review the book for 30 days, and if you're not 100% convinced this is the tool for you, return it for a full and immediate, no-questions-asked, refund.
there's no better time to buy word power iii because the introductory price for the e-book version will not remain at this low price for long. the two previous editions sold in their thousands at $39.95; and as soon as we hit our first sales target, that's what we'll be charging for word power iii.
as one reviewer told us, word power on your desktop is an everyday device for writing powerful copy. a great tool for helping you increase your sales and make more money. it's only fair, he pointed out, that we too make a decent profit.
if you're not shifting enough product from the advertising or sales-letter copy that you currently run, you have only two choices. you can either call in an ad agency or freelance copywriter - and to hell with the cost. or you can pay just $24.95 for word power iii and do it yourself. just like thousands of others users do every day.
here's a story you might find interesting. one of our customers, who sells private medical healthcare, has been so impressed with what he's gained from word power ii that when he heard we were working on the next edition, he asked if he could invest funds in order to help the book reach a wider market. he believes everyone who writes anything would love to have word power in their corner.
another little snippet. as i was proof reading word power iii, i bumped into a fellow i know who sells diaries to corporate clients. they in turn give them away as presents to their customers. i told him i'd just read a super headline for his ads:
there's no present like the future.
"can i use it?" he asked enthusiastically.
"if you buy the book." i told him.
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so, in a nutshell, here's what you get when you buy word power iii.
- know-how for writing selling copy.
here, you'll find the nuts and bolts of the copywriting art. the tricks of the trade, the pitfalls - the lot!
- opening gambits.
195 selling headlines. headlines to adapt and adopt. plus: opening statements. challenging declarations. provocative questions. audience identifiers.
- strategies.
image-building lines. link-lines. ways of presenting guarantees. cut-price offers. freebies and giveaways. free-trial offers. along with ways to defend high price; to flatter the reader; and to 'knock' the competition.
- closing gambits.
hidden-persuaders. clinchers. calls to action and coupon starter-lines. plus a huge selection of tag-lines which can either be adjusted to taste, or used straight off the page.
- writing direct mail
the down-to-earth, no-nonsense facts about direct mail writing.
- writing press releases
here's how to ensure that your press releases are published.
- theme-finder.
contains practically every word and phrase you'll ever need for writing copy. the qualities, the features, the benefits - they're all here.
- word-play.
mind-jogging maxims, epigrams and quips. (for inspiration and diversion.)
commonly confused 'sound-alike' words. use & abuse etc.
to see the full table of contents, click here.
it's everything you need to write copy that really shifts product.
and it's yours for just $24.95
helps put more punch into your concepts.
and more sell into your copy
you can lay your hands on your very own copy of word power iii and download it in just a few minutes.
but, first, let me explain something.
i'm not going to insult your intelligence by telling you that if you don't buy word power iii in the next hour or so the price will go up. as i've said, we've fixed a sales target. once we reach it, we intend to increase the price to its regular $39.95. but even at that price, it's still a bargain.
what i am going to tell you, however, is that if you pick up your copy of word power iii right now, you will receive a very worthwhile bonus. in essence, you will be given pat quinn's e-mail address; and you will be able to contact him about any copy or advertising-related problem you may have. he will then help you to sort things out - completely free of charge.
when pat mooted this idea, we pointed out that he could be inundated. he said: 'no problem. i'd love to do it.'
so, the only reason you should grab the book today is to start saving time and to stop wasting money on ineffectual ads and promotions. you not only get word power iii, you also get the undivided attention of the author.
could we be fairer than that?
think of anything you've bought recently for around $25 and ask yourself if word power isn't infinitely better value. you'd be hard pressed to come up with something that you can use every day, that makes you work smarter, increases sales and helps you to make money into the bargain
so pick up your copy now and start writing hard-hitting copy today. and remember, you're completely covered by our 30-day review guarantee. you can study word power iii for 30 days, and if you're not 100% satisfied you get your money back. no questions asked.
not totally convinced yet? scroll down for more testimonials.
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testimonials
| "when it comes to promotional writing, pat quinn is the master. what he doesn't know about 'writing to sell' isn't worth knowing. over the years he has been there, done that and written the t-shirt. he is prepared to take liberties with the rules of grammar as they are taught in school, but always knowingly and always with good reason. before breaking the rules you have to know them thoroughly. he does. the important thing to know about pat's promotional material is that it works.
in wordpower iii he sets out clearly everything needed to produce killer sales messages that do the job they are intended to do - sell. what you get is the know-how he has accumulated and developed plus an insight into the pat quinn mind. wordpower iii is an invaluable tool for anyone - experienced practitioner or beginner - who wants to produce effective sales copy. what you don't get is the 'let's use the latest buzzword that is currently doing the rounds' approach that is far too evident in much of today's promotional material.
as a bonus he makes it all enjoyable. which means you can now have fun doing the jobs that other people find a chore, as pat himself has always done.
one word of warning however. don't leave this book where your clients can see it. they might just decide to try to manage without you."
trevor gray
copywriter, norfolk.
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"pat quinn is the eighth wonder of the modern world. thanks to him i went from creatively challenged solicitor, to successful freelance copywriter, to creative director in a major advertising agency in just over a year.
if you buy only one book this year, make it word power iii. you'll find it indispensable."
donald lyon - london.
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"as a freelance copywriter/tv producer, i've probably read dozens of 'help' books on the subject of sales copy. most of them were not worth writing, never mind reading. and most are too banal for words. but word power iii is in a class of its own.
rarely has so much knowledge and experience been pulled together in one volume. never have i seen so much practical information in one place.
if you'll take a tip from an old hand, put word power on your computer. make a short-cut so that you can get to it in a hurry, then use it for all it's worth. at any price it would be a steal. at less than $25 it's a smash-and-grab!"
steve kelly (copy & tv production)
cork, ireland
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| july 9, 2003
"to all you struggling writers,
patrick quinn has compiled the most informative, well thought out book on writing for advertising i have ever read. word power iii guides you around all the snags we encounter when putting together a smashing sales presentation, an award winning campaign or "stop in your tracks" headlines that get attention and enhance your product.
word power iii is a must. it is the open book i have on my desk when writing my ad copy. go further with your creativity, get patrick quinn's book and watch as your words flow with new energy and professional polish."
david m. hansen
president
creative directory services
chicago illinois
usa
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| "you’ve delved in the dictionary, thumbed the thesaurus and mined the memory for that key word or phrase that really pins down a key selling proposition - and you’re still stuck. where do you turn ? to wordpower iii. helpful, practical and inspiring, it’s quite simply what every copywriter needs to enhance their creativity and solve their word problems."
richard jones
freelance copywriter, stockport uk
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| "this book should be at the elbow of every copywriter, marketing manager and sales promotion writers of any other business communication.
taken from the world of advertising and written by pat quinn, one of the best copywriters in the business, this book will help sharpen your writing to a scalpel-sharp edge and ensure you are never lost for the right words ever again.
it's a treasure trove for any wordsmith. matches the right word to the right occasion.
this is not a book to read and put aside; it's one to keep on your desk as an invaluable workbook. once it's yours, you'll be using it for years!
this book is a must."
brian camp, (freelance copywriter)
impact media advertising, lincolnshire. |
ok, happy now? so buy it now and review it for 30 days risk free.
word power iii
"uniquely practical
practically unique"
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order now!
ready to get your very own copy of word power iii?
you're going to love it because it's like having a pet copywriter sitting by your side.
no more staring at blank pages, no more racking your brains for a great headline or getting stuck for just the right word or phrase.
word power gives you everything you need to write stunning copy and it's yours - risk free.
word power iii comes in two versions. one with american spelling and one with british spelling, just click the appropriate flag below for the version you'd like.
thanks for your custom and we'll see you at the secure order page.
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note: clicking on either link above will take you to clickbank's secure ordering page. once payment has been verified, you will then be able to download wordpower iii in pdf format.
to read or print the book, you will need adobe's acrobat reader, available free from adobe (we'll give you another link to this when your downloading word power, so no need to do it now).
word power iii should take no more than 5 minutes to download on a 56k modem.
affiliate program
word power shows you how to write words that sell, all you need now is something great to sell - word power. click here to find out how to join our great affiliate program in just a few minutes.
(mainly) for the search engines:
in word power iii, you'll find the tools you need to become a freelance copywriter, master freelance copywriting, get a copywriting job or conceive stunning direct mail copywriting / direct response copywriting / direct marketing copywriting and direct mail advertising, become an advertising copywriting king, get a copywriting career, pick up invaluable copywriting tips, come up with amazing, award winning advertising slogans, have people fighting each other to offer you freelance copywriter opportunities - because freelance writing opportunities abound! not only that, but if you've ever been writing headlines but got stuck, or were writing a press release but got nowhere, or tried creative copywriting but it just just didn't sizzle off the page, then you needed a workbook for writing to help you with killer copywriting. now's your opportunity to put that right! no need to go on copywriting courses or a copywriting seminar, word power iii is all you'll need to write spectacular, successful, copy.
so, order now!
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