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to learn about our new audio cd - quantum leap click here.

winners of the web star award, 2002.

our e-books are carried by accountingweb.

see our advert in ca magazine every month.

read our president's regular column in the bottom line.
click here to read any of our published articles from previous issues.

click here to read any of our free tips pages from our archives.

recruiting? click here to downlaod a free copy of our 2003 ontario public accounting salary guide.

don't forget to sign up for ledger - the free marketing newsletter for public accounting firms.
click here to go to the sign-up page.

clickhere to find out how to get an effective web site for your public accounting firm.

marketing for accountants.com is the leading authority on marketing, practice development and practice management for cpas, cas, cgas, cmas, acas/fcas accas/fccas, aceas and other similarly designated public accountants around the world. this site is full of free marketing tips, a free marketing newsletter, lots of great ideas on how to win more new clients, get more referrals and win more new business from existing clients - for aicpa, cica, icaew, cga, cma and acca members and similarly designated accountants around the world.

listen to some tips on how to get the best out of this web site from our president, steve mcintyre-smith.

just hit the play button below to hear how to get the most out of your visit today.

we appreciate your time and want to make your visit as easy as possible.

we're here to help you to...
  • find new (and better) clients
  • provide more value-added services to them
  • keep clients for longer
  • get far more referrals from them
  • bundle services into 'products' to provide better value to clients and better returns for your intellectual capital and professional effort
  • work with your existing clients in a better & different way that's far more fun and profitable for you
  • enjoy increased leverage of your time (and your employees' time too)
  • get clients to truly value what you do for them
  • harness the power of the internet
  • build a loyal, effective and growth-focused team
  • tap into key client frustrations and transform your practice from a transactional annual compliance type of firm to a strategic value-added business mentor that clients come to rely on

the results should be...

  • higher partner incomes
  • a new level of pride in your profession and your firm
  • a higher market value of your practice
  • continued growth and prosperity
  • a renewed sense of 'fun' at work
  • making your firm the 'employer of choice' for the brightest and best talent
  • have local bankers, lawyers and other professionals see you as the accounting firm that they want their clients to use
  • less stress and a lower work load
  • more free time

and we work with...

  • start up public accounting firms wanting to get off to a flying start
  • established firms looking to kick-start some new life into their marketing program
  • successful firms who want to achieve even more
  • traditional firms who want to 're-invent' themselves
  • 'non-marketing' firms who want to introduce a marketing mindset to their team

sounds impossible? at first glance maybe it does - after all, it's quite a comprehensive and ambitious menu - but it's what we help public accounting firms around the world to do, and very successfully so.

simply put, we help you grow your practice in a highly profitable and enjoyable way, without spending a fortune in the process - we don't have a $30,000 'product portfolio' to sell you, just great ideas and a proven system that works. and we've been doing it for over eleven years!

welcome and thanks for stopping by.

as our name implies, we only work with people like you - cas, cpas, cgas, cmas, acas, accas and similarly designated professionals around the world in public accounting firms - helping you to win more new clients, earn higher fees from your existing clients, and develop your practices in ways that provide you with both a better income and a better lifestyle.

if you just want some free tips to help you grow and maybe buy the odd ebook or two, that's fine by us. if you just want to subscribe to the industry-leading free marketing newsletter for public accounting firms (ledger) that we produce, that's fine too.

but if you really want to see your practice explode (well, grow substantially) then we have a genuine proven program that will help you achieve exactly that.

whatever it is that you're looking for to help you grow your firm, i promise you it's here. you might not know what it is right now, so please take the time to really explore this site, as there is so much for you to review.

from our published articles in the bottom line and on accountingweb.com, to our monthly free tips pages. from our free newsletter, ledger, to our comprehensive range of electronic books, and from our consulting and coaching services to our unique client service program, 'towards awesome client service' there is something for everyone.

we also help 'nervous net newbies' to get their firm on the web for the first time and even have some of them selling information products on-line - making money while they sleep!

how do we do this?

by working with us, you gain access to a comprehensive range of marketing services for public accounting firms, from 'high-level' strategic planning, through to 'hands-on' practical assistance to help you win more new clients, keep the ones you already have for longer and earn a better income from them - helping you to enjoy your professional work once again.

more specifically, this includes - but is not restricted to - the following:

  • developing a strategic approach to managing and marketing your firm
  • developing a marketing strategy, swot analysis & a marketing plan for your firm
  • helping you implement the marketing techniques recommended in the plan
  • helping you get on the 'net, or get better results from your web site if you already have one
  • providing coaching in marketing and selling skills for partners and senior staff
  • designing and writing marketing materials such as brochures, adverts and web site content
  • developing newsletter and e-newsletter content to generate interest in your services
  • helping you provide an 'awesome client service' experience to your clients
  • developing systems and techniques to generate quality referrals in volume
  • receruiting the brightest and best talent to help you service your clients

our business is built upon the following seven key principles:

  • integrity - doing the right thing, even if no-one is looking.
  • honesty - conducting our business in a totally honest and professional manner and expecting the same in return from our clients.
  • reliability - being there for you when it's convenient for you, not necessarily for us. you are the reason why we are in business, we never forget that.
  • value for money - providing a high quality service that adds tremendous value to your practice.
  • responsibility - taking full responsibility for our actions and being fully accountable to you, our client.
  • diligence - to keep on keeping on, even against the odds, to provide you with what you need to make a success of your accounting firm.
  • client service - we believe that the reward for a job well done is the opportunity to do more. as creators of the 'towards awesome client service' program, you should expect nothing less from us than first class service.

much of our consulting work looks at the structure of your practice, potential for increased leverage by better utilizing staff resources, who you are presently marketing to - and with what results, and who you should be marketing to (these are often not the same groups) for better results.

then, we help you to formulate an overall strategy aimed at improving the return on your investment of marketing dollars (and time), and design (usually on a tailor-made approach) practical tools to help you achieve your objectives.

finally, we can then be retained to help you implement these new resources to work towards building the practice you really wanted to build.

we have produced a series of books based on our experiences, with detailed 'how-to' information, aimed at getting you off on the right track.

we don't pretend to have all the answers, nobody should be so misguided as to think they know it all, but we have worked in the accounting field for over 23 years now, so our president, steve mcintyre-smith, does have a real insight into the common problem areas that most practitioners face, having been a staff member, a partner and then a sole practitioner in public accounting himself for many years.

to give you a no-cost, no-risk taste of our materials, we present two free ebooks that you can download now, without cost or obligation, to help you assess our knowledge-base and help you to determine whether you might benefit by engaging us at a later date or purchasing our new audio cd 'quantum leap' or some of the e-books we have published...

enjoy our two free reports:

developing a marketing plan for your practice, and everything you need to know before you get a web site for your accounting firm.

click on either image to go to the download page

our free newsletter, ledger, is now read by almost 3,500 public accountants around the world every month, and complimentary comments keep coming in from readers. if you don't yet receive ledger, why not sign up to get your own copy delivered every month while you are here?

explore our site. take advantage of the free materials available, and come back every month, as we update our 'free tips of the month' page on the 1st of each month.

just point your mouse over any of the topics of interest to you in the menu bar at the top of each page and look at the drop-down menus that appear. place your mouse over a topic of interest and you'll see it changes colour. click on the changed page title and you will be quickly taken to that part of the site.

any questions? feel free to contact me at: steve@marketingforaccountants.com or call me at 905-569-2174.

to continue your journey through our site, look at the following two pages to get a good idea of what's here:

what's here for you
marketing tools

or use the menus at the top of the page and just explore.

sincerely

stephen j. mcintyre-smith ph.d, midm
president, mfa group