learning to work with the press

a practical guide to managing the way your organization presents itself to the media.

you can instantly download this plain-language guide and in less than two hours, get the hints, techniques and background that will start you functioning as a pr professional!

if your company, non-profit organization or service club is getting less than the positive publicity it deserves (or is getting absolutely none), this guide is the quickest and easiest way to learn what to do about it.

are you a newcomer to public relations or are you beginning to assume public relations duties in your company? learning to work with the press will have you up and running – with confidence – in no time.

did you know that many press releases never even get to the right media person?

do you know how to explain to your boss just what kind of news the media will cover? it’s probably not what he or she thinks!

should your photo be a print, a slide or digital? find out the right way to submit a photo for publication.

have you been tempted to speak "off the record?" find out why this should almost always be avoided.

looking for tv coverage? learn what to expect if you pitch a story to a tv station.

are you ready for a crisis? the way you handle your communications with the press when trouble hits can affect the future of your entire organization.

if you find yourself managing a special event such as a grand opening, a concert, a testimonial dinner, outdoor fair or fundraising walk, you'll want this comprehensive checklist. it lists more than 100 items that you may need to make the event successful. it is now included as part of learning to work with the press.

learning to work with the press is a distillation of more than 45 years of experience in public relations and media communications. it’s taken directly from the study guide used with the authors’ popular media seminar but it’s not written from the perspective of madison avenue or hollywood. it is written for organizations like yours and it is full of practical information and step-by-step instructions.

learning to work with the press isn’t weighed down with obscure references and stock photos. it’s more than 60 pages of hard-hitting text and it’s yours to download in adobe pdf format so that you can print and share among co-workers.

the best part is, it's available now at a price far below the cost of many pr textbooks.

right now, learning to work with the press is available as an ebook in pdf format for the low price of $15.95. if after reading learning to work with the press, you feel that it is not worth every penny of this low $15.95 price, just let us know and we'll issue and immediate refund.

to get your copy in pdf format for easy downloading and printing, click here.

don't have pdf on your computer? it's an easy and free download. just click here