these aren't complex theories about customer psychology, or advanced tricks that take forever to master and you may only use once.

they are simply a few, easy to learn, skills and techniques that you can use in your business every day. there's no padding at all. you can read, understand and implement the core principles of selling today!

during this course - which is conveniently packaged in a single e-book you can download right now - you'll learn how to do 5 key things:

• sell the aspects of your products that people actually buy.
• ask your customer questions that will uncover their need for your products.
• present solutions based on your products that satisfy the customers needs.
• overcome objections they raise.
• close sales.

if you think that's worth $15 to your business - you can get your copy right now!

after all, i called this "practical selling" especially because it is completely based on what works in real life - techniques i have used and seen others use, skills i have practised and developed over 20 years.

during that time, i've worked within several different sizes and styles of company ...

• husband and wife dealerships
• medium sized manufacturing companies
• multinational giants
• national market leaders
• technology startups
• publishers

... i've sold a variety of products ...

• advertising space
• retail display
• pharmaceuticals
• computer hardware and software
• it services

... to different kinds of customers ...

• one-person businesses
• small and medium sized enterprises
• large corporates
• government
• retail, manufacturing and service companies
• hospitals
• schools, colleges and universities

and "selling" in every one of those different situations has been based on the same basic techniques - techniques you can apply to your business today!

... the techniques that are in this training manual. you can download it right now from here.

selling doesn't have to be your only or main career for this guide to be invaluable ...

can you trust me? - who am i?

i'm stewart hutton, the face behind practicalselling.com. i'm also behind some other "practical" web sites like practicalportals.com and practicaldotcombusiness.com.

personal email: stewart@practicalselling.com.

i live in fife, scotland, a little north of edinburgh, and a few miles from st andrews (home of golf - and the best-known landmark for most people abroad!).
my address is: 83 uist rd, glenrothes, fife, ky7 6re, uk

telephone and fax:
01592 620711 - from outside the uk, dial your international access prefix + 44 1592 620711

between 1989 and 2001 i worked for the same organisation - a national market leader - in sales and marketing.

during that time, i managed their most successful sales team - we grew the business the fastest, signed the biggest deals, broke records for new business - and i enjoyed the rewards that success brings.

and you know what? my success with a $25 million (16m ukp) sales team was entirely based on the same sales techniques i used when i was selling $50 (30 ukp) ads or $10000 (7000 ukp) office systems - the same techniques that are in this manual.

no tricks, nothing complicated - just practical techniques that can be applied to any business.

these days i maintain my involvement in direct sales through face to face training, consultancy for small businesses, and fill-in sales management assignments.

the greatest satisfaction however, comes from sharing my experience with many more people through the internet than i could ever hope to meet.

this manual is one of the key ways i spread my experience. you can download your copy and benefit from it today.

one of the things i describe in the guide, is how to use "proofs" to handle customer objections.

when you're selling on the internet, your range of proof options is reduced - i can't let you look through the book, sample the information in it, see for yourself just how much it could help your business.

... or can i?

yes i can!

get the "sales foundation" course today and if you decide any time in the next 90 days that you don't want, like, need, rate what i sold you - just let me know and i'll give you a full refund. no quibble, no questions, i'll just do it.

in fact, i don't even need to "approve" your refund - we use clickbank to process your payment, and they will process a refund upon request. (if that sounds a bit wierd, it's because they only process payments for digital products, so there isn't anything to be "returned" for credit).

keep scrolling down to make it happen ...

bonus 2
to demonstrate how the core principles of selling translate into any situation, i'll give you a free trial version of "make your site sell! 2002" when you buy "sales foundations".

the first edition of this ebook was widely regarded as "the bible" of on-line selling. now fully updated and massively expanded to well over a thousand pages of must-have information, even this trial version has tons of valuable information about making web sites that, well - sell!

under our money back guarantee, these bonus items are yours to keep - even if you decide to ask for a refund on "sales foundations".

when you click on the link below, you will be taken to the clickbank site to provide your payment details through their extremely secure system. i could process your payment myself, but i'd rather pay clickbank a commission so i can provide you with the peace of mind their system brings to on-line purchases.

your payment will be approved immediately and you will be brought back to this site to download your e-book.

please note:
you will receive the sales foundation course as a self contained .exe file that will run on any pc system with microsoft windows 95, 98, nt 4 or 2000, and internet explorer 4 or later installed. any problems, i'll fix them or give you a refund.

... and this of course comes with my "practical guarantee" so you have 90 days to see how the information in this e-book has helped your business - or get your money back.