don’t make one more expensive marketing mistake. with this ebook, you can write your own marketing plan which will take your business down the straightest and most direct path to sales and success.   

in only 7 steps you can write your own unique marketing plan that will increase your sales, guaranteed!

dear business owner/manager,

     are you marketing your business as effectively as possible?  do you have a marketing plan in place that will lead you down the best, most cost-effective path to make your business thrive right now?

     if you don’t have a marketing plan, you could be:

•             wasting money on your marketing and advertising

•             missing opportunities that could generate sales and profits

•             allowing your competition to get the edge on you

•             losing profits

•             operating your business under it’s true potential

how would it feel to have a marketing plan that walked you down

 the path to grow your business to its full potential?

like a weight lifted off your shoulders, i’m sure.

     small business owners struggle with marketing and advertising decisions on a daily basis, all while operating their business.   you wear so many hats and the ones that take priority each day are the ones that have to get done right now.  that means working with customers, answering your phone, running to the bank, and managing personnel amongst many other things. 

how often have you had this experience?  

     you’re knee deep into your day, of which you’ve already put out three fires, filled in for your employee who called in sick, returned messages from yesterday, answered your phone numerous times, and checked your email.  you’ve been working all day, and haven’t even gotten to one ‘to do’ on your ‘to do list,’ and an ad sales rep calls on you to tell you about a publication that you’ve just got to advertise in because it’s a 'great deal.' 

you’re slightly annoyed, slightly intrigued, 

and very overwhelmed.  

you typically do one of two things:

     1.  you give the guy a few minutes and decide to take an ad because “it does sound pretty cheap.”  you take the time out of your day to listen, complete paperwork, think up an ad concept really quickly and sign the check, only to realize that after it runs, it produces little if any results.

       or

     2.  you tell the guy that you are ‘not interested,’ and go on with your already busy day.  but, then you wonder, “could that have been the advertising medium that would have generated new customers for me?”  maybe you’ll call the guy back tomorrow to learn more.  when tomorrow comes, you’re just as busy as the day before and you simply forget all about it. 

you’ve may have either wasted money on an ad, or 

missed an opportunity that could have produced new customers.  

don't you wish you could analyze these 'opportunities'

 and make the right decisions, quickly?

     if you had a marketing plan in place, making those decisions would be easy.  you would be able to quickly evaluate each opportunity and act on the ones that would net you profit and turn away the ones that would simply waste your time and money. 

       imagine…being able to quickly and easily evaluate these ‘great deals’ and make the right decision with confidence.   would you embark on a long trip without a road map? of course not.

     a marketing plan is your business’ road map.  it will tell you what to do, when to do it, where to place it, how often, and how much to spend. it gives you the ability to turn on the machine when you need more sales and leaves you more time to do the things you enjoy.  an effective marketing plan will lead you straight to profit, quickly and easily.

     a marketing plan is always working hard for your business, driving sales.  it doesn’t matter what type of business you have, retail, service, business-to-business or home based.  trying to operate your business without a marketing plan is like traveling to an unknown destination without a roadmap.

but if you are like most, you've been avoiding writing your plan because you're overwhelmed with the thought of it and you don't know where to begin.  

     you could hire a marketing company to develop your profit generating marketing plan.  but, with their rates starting at $50+ per hour, it would cost you a small fortune.

     or, you could start from scratch and develop your own.  you could begin reading numerous books researching what to include in your plan, what to analyze about your business and how to evaluate your competition.  but where will you find your data and how will you put it all together?

     instead of spending months reading numerous books and feeling your way through this process, meanwhile missing profit generating marketing opportunities, why not get your plan in place now.  the quicker you can get your plan developed, the sooner you can gain control of your business and your profits. now you can complete your marketing plan in 7 easy steps.  announcing:

the 7 step marketing plan

     discover the easy way to create your own unique marketing plan.  i know, you’ve probably not created a marketing plan before because you were simply overwhelmed with what to include and where to begin.  plus, what would you really do with it once it was completed? 

     now you can create your marketing plan the easy way by using the 7 step marketing plan ebook.  it walks you through each and every step you need to gain control of where you spend your marketing dollars and how many sales they produce. 

check out the table of contents by clicking here.

     you’ll learn the basics and the rationale behind each and every step, but you’ll immediately start to develop your unique plan. once you are done with the book, you will be done with your marketing plan!

      i’d like to share with you some of my experiences with some of the small business clients i’ve had over the years. 

i was working with a small company who produced gifts.  both consumers and businesses use these gifts as a thank you gift.  the more profitable group to market to is the corporate customer and the owner knew that.  the owner was spending money on advertising, but it was all in the wrong place.  she was spending all of her money in the local newspaper.

she had never evaluated her target market in comparison to the newspaper readership or circulation.  a small shift of marketing dollars to targeted direct mail and membership in business groups and she is now building a thriving business with a clearly defined and profitable target market that places multiple orders with one phone call. 

      the techniques in the 7 step marketing plan helped a dentist shift their core business from general dentistry to a very profitable cosmetic dentistry practice without the expensive trial and error many businesses endure when changing their strategy.

we completed the target market locator and the target market buying buttons worksheet, which uncovered the best places to advertise to reach the more affluent market.  that along with a new logo that was more sophisticated than their original general dentistry logo helped to connect the practice with the right target market.   

the doctor’s original game plan was to simply change the copy in his ad that he ran in newspapers and coupon co-op packs, but that clearly would not have worked.  he would have spent thousands of dollars advertising with little if any success and missed many other opportunities.  a quick and simple analysis not only saved him money, but it created more and immediate sales for the practice.

      nothing that we did here is rocket science; it’s just basic marketing principles at work.  but, most business owners and managers don't have access to the tools, forms and formulas that show them which decisions are best for their specific business.  that's why they spend years and lots of money conducting trial and error experiments to find the best places and ways to market their business.  now you can map out all the right decisions for your business without wasting money and missing opportunities. 

the 7 step marketing plan has all the

strategies, forms and formulas you need to

generate big profits for your business, now.  

      every ad, radio or tv spot, brochure, flyer, etc. must perform otherwise your business will realize lack luster results or could even fail.

small businesses have less room for advertising errors than bigger businesses with bigger budgets.  

      the 7 step marketing plan will eliminate all the guesswork of creating your marketing plan.  it will stop you from wasting money and it will become your very own secret weapon to increase your profits, guaranteed. 

in the 7 step marketing plan you will learn:

•         the way to differentiate yourself from the competition

•         the 5 marketing tools every business must have

•         3 questions to ask yourself before spending one dime on advertising

•         how your sales process dictates the manner in which you advertise

•         how to find your target market

•         which advertising mediums to use for your business

•         tips on how to get the most from every ad you purchase

      with the 7 step marketing plan, not only will you be able to make the best decisions that will increase your profits, but you will do it with confidence and you will do it quickly.  it doesn’t matter what kind of business you are or what market you sell to.  these 7 steps will add profit to your bottom line, immediately.  

okay, okay, but how much does this resource cost?

      compiling all the information, forms and worksheets to put into one concise resource has taken years.  this ebook will move you from strategy to implementation quickly. 

      it is equivalent to hours of consulting work.  my marketing company typically charges a minimum of $1950 just to create a marketing plan. 

      the cost of this resource is nowhere near that minimum figure.  in fact, the total investment for your custom 7 step marketing plan is just $49.00.  the price is less than one hour of consulting time.  

      you see, there was just no way possible for me to consult with every business who needed a marketing plan, so at the recommendation of a client, i gathered all my tools and tricks and compiled them into the 7 step marketing plan.  when i told my client that i had done what he suggested, he was quite jealous, as he had just paid me to develop his plan for him. 

      he reviewed the 7 step marketing plan and said that with those tools he could have saved himself more than $1900.  although, he said that the plan we developed for him was worth it because he had already avoided spending $7,000 on an ad campaign that would not have reached his target market.  "people who buy this are getting a real bargain - shouldn't you charge more for it?"  he asked.

       i really wanted to keep the cost down so that small and start-up    businesses could afford it.

     since i founded my marketing company in 1996, i have seen too many small business owners spend their limited marketing budgets in the wrong places, in the wrong manner causing them to ultimately fail just because they couldn't generate the sales they had forecasted quickly enough to sustain their business.

     small business owners have very limited budgets, are wearing many hats, and unfortunately don’t have the resources to hire a marketing company to help them make the right decisions about their marketing and advertising. 

this ebook is ideal for:

•         start-up businesses

•         businesses who have never had a marketing plan

•         business owners who are frustrated with hit and miss results

•         any small business that wants to increase their bottom line. 

     understanding some basic theory and being able to put it in to action for many businesses literally means the difference between success and failure. 

free bonuses with your order

bonus #1 – essential elements of direct mail – learn the 3 essential elements of direct mail, the marketing method known to level the playing field between large and small businesses.  you’ll learn how to select the best list, make the right offer, and how to get people to read your mail piece.  (a $19.95 value)

bonus #2 – advantages and disadvantages of advertising mediums chart – this one is invaluable – i give many speeches to business owners at various events/seminars.  the first time this resource was available i mentioned that if anyone wanted a copy to see me after the speech…the first time i did that, i was amazed that almost the entire room was waiting in line to get their copy.  you can get yours today, for free. (a $15.95 value)  

bonus #3 –  quick start kit.  this zipped file contains 22 word and excel forms and worksheets you need to create your custom marketing plan.  that means you won't waste time trying to develop and format spread sheets or have to retype your information into a word document.  all the live documents are yours to customize for your marketing plan.  simply open the file and enter your data.  the quick start kit will save you hours and it’s yours when you order the 7 step marketing plan. (a $49.95 value)  your instructions for downloading the quick start kit will appear once your order is processed and you will also receive instructions via email.

the bonuses alone are worth more than $84.00, 

but they are absolutely free with your order.

90 day, 100% risk-free guarantee  

      i am not going to tell you that your marketing plan will instantly be created and that you will instantly be living the good life, but with a little work up front, your bottom line will improve and the marketing and advertising tasks you complete for your business will be stress free, productive and rewarding. you will know that each dollar you spend will net a positive return on your investment.

      you will need to read the ebook and complete all the forms, so i recommend that you allocate some time each day to making it happen.  if someone were to hand you a document and tell you that if you implement these strategies as outlined you’d see bigger profits, would you follow the steps?  of course you would. 

      the best person to create those steps is the person who knows the most about your business, industry, products/services, and customers – you!  but, now you don’t have to feel overwhelmed with where to begin or how to complete your plan.  the 7 step marketing plan will walk you through each step, in detail.  it will move you through the process of completing each worksheet and form until you have completed your plan. 

      if you are looking for a magical solution, this isn’t it.  the 7 step marketing plan will require some work on your part, but i assure you that the work you put in now will pay off in handsome dividends. 

      you know the impact a marketing plan can have on your business.  don’t operate one more day without the answers.  eliminate the expensive mistakes, the missed opportunities, the frustration and the feeling of being overwhelmed.

      if you complete the 7 step marketing plan and you don’t start running successful marketing campaigns, i’ll give you your money back.  no questions asked – no hassles. 

      once you complete your marketing plan, it will only take one decision or one ad to more than make up for what you spend to buy this ebook.  that’s why i can make this 90-day, 100% satisfaction guarantee. 

     you can get started right now.  no waiting for shipping (or paying for it).  once you order, you will be able to download your ebook and the quick start kit immediately. 

here’s what you’ll get right away, electronically no waiting on a shipment:  

a pdf file containing:  

 7 step marketing plan ebook

 bonus #1 – essential elements of direct mail

 bonus #2 - advantages and disadvantages of advertising mediums chart

a .zip file containing:

bonus #3 - quick start kit – 22  word and excel files to customize to complete your marketing plan (instructions to download this .zip file will come to you via email and on your confirmation page)

      it’s easy to get started, just click here and you can be on your way to creating a marketing plan that will increase your sales and decrease your stress. first you will download the pdf file and then you will receive instructions on how to download the quick start kit zip file.

       don't let one more day go by.  quit wasting money on ineffective marketing campaigns.  don't miss one more opportunity.  don't let your competition gain the edge on your business.  start today on the road map to increase your profits.

      take the first step to success today, order now.  you will have access to the 7 step marketing plan, all the bonuses including the quick start kit, just minutes from now.  

                                                                                                                                                                                                                                                                                                                                            sincerely,

p.s.  don't let another day or another opportunity go by.  start driving your business to its full potential.

order now through our secure server and take the first step towards your success. you will be given step-by-step instructions on how to download your 7 step marketing plan which include 2 free bonuses and the quick start kit.

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