Who is John Delavera?

From the ASSOCIATE PROGRAMS NEWSLETTER 217
February 14, 2003 

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3. Simplest way to "write" an ebook
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If you think writing an ebook is too much like hard work, have a look at how easily John Delavera did it.

Instead of writing an ebook, he did some research and collected seven articles that other people had written, all on one theme, viral marketing.

Using ebook compiler software, eBook Creator, he put them together in an ebook.

The book benefits John in all the following ways:

It contains links to his other books, on each page he's placed a banner ad to his own product, in the Contents section, he links to his own newsletter, and he also links to a bonus interview which contains a two-tier affiliate link.

As well as that, John has added clever viral marketing touches.

He allows anyone with a PC to rebrand the book, in a way I haven't seen done elsewhere.

Across the top of every page of the book is a customizable section where you can insert your own affilite links under the following icons:

* Sponsor
* Earn money 
* Value site
* Best Host
* Cool Site
* We Suggest

Those customizable links give you an incentive to rebrand the book and pass it on.

Pretty clever, I reckon.

I read about John Delavera in Sherry Gordon's latest book on viral marketing, "120 Viral Marketing Strategies to Make Your Business Thrive"...

Allan Gardyne
http://associateprograms.com  

In fact I did not know Sherry Gordon until she sent me an email message ( John - you're in my book... :^)) to inform me that I am featured as a case study inside her latest ebook 120 Viral Marketing Strategies to Make Your Business Thrive: #4 Just 7 little articles - a "turbo viral" e-book study (7 Viral Marketing Articles - by John Delavera)

Perhaps you don't know me, but what about Anthony Stillwell, Jimmy D. Brown, Paul Myers, Paul Reilly and Yanik Silver? These Big Names are also featured in Sherry's ebook.

In case you'd like to see my other creations click here to visit the PillSeries Ebooks, and also check TurboReferer.com and Dynamic Pricing Generator (I was the consultant that analyzed  to the programmers how those scripts should work).

And guess what...
I haven't yet started:-)
More projects, amazing software and ebooks are to come in the near future!

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