In all facets of business, good relationship with the customers is the key factor to keep the business standing. And once a good relationship is built, you will never know where its influence may reach. Your good reputation will make your business progress, as your name and the services you offer keep on resounding, attracting other prospects.
The same hold true in online business. Untarnished and clean reputation will enable you to soar high and get the most of your business (e.g. optimum profit). Though online types of businesses seldom require a close association to the clients because of its nature, warm and personal dealing is of great importance.
Email marketing stands out if online promotion is needed. This type of promotion is fast and time saving. The very problem about email marketing is that, sent messages are difficult to track. You might be aware of spam, these are messages which are unlikely and unbeneficial (e.g. pornography, violence, etc). Because of spam, ISP’s and mail administrators adopt filters to lessen its effect. In addition blacklists – lists of IP’s of known spammers, are widely used as well. If your IP landed on blacklists, it will be hard for you to send your emails to domains that use the blacklists where you are in. In worst case it will be impossible for you to send your emails.
Several backlists are out for ISP’s and mail administrators to purchase. These blacklists are made by certain individuals or groups which compile spam reports. The problem is that, not all spam reports are true. One of the reasons why legitimate senders get blacklisted is because of disgruntled or dissatisfied users. One or two reports aren’t enough to place your IP in the blacklist but when sufficient reports are generated form your domain, your IP is more likely to fall in the blacklists.
For you to prevent your IP from landing in any blacklists you should know how to deal with disgruntled email users. The very thing you need to have in any of mailings is a fast and easy way of opting out. Once you make it hard for your clients to opt out, they would more likely report your message as spam to unsubscribe from your mailings/updates. Another reason why users report your message as spam is because they fail to remember that they have signed up to receive updates/reports from you. Double opt-in is another thing to consider. Once a user signed up for updates, you can send an email, where a link to your site is embedded, and have him confirm his intention by following the link or the like. This would lessen your possibility of getting reported as spam. And finally send updates or news, your clients have opted in. Send them what they ask for.
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